-
1
المؤلفون: Margaret G. Meloy, J. Edward Russo, Elizabeth G. Miller
المصدر: Journal of Marketing Research. 43:267-275
مصطلحات موضوعية: Marketing, Economics and Econometrics, Public economics, 05 social sciences, 050401 social sciences methods, Experimental research, Task (project management), Incentive, Mood, 0504 sociology, Work (electrical), Financial incentives, 0502 economics and business, Economics, 050211 marketing, Business and International Management, Distortion (economics), Overconfidence effect
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d727d3c07982864c075f4d0bc2bef065
https://doi.org/10.1509/jmkr.43.2.267 -
2
المؤلفون: Margaret G. Meloy
المصدر: Journal of Consumer Research. 27(3):345-59
مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, Consumer choice, Negative information, Preference, Mood, Arts and Humanities (miscellaneous), Anthropology, mental disorders, New product development, Product (category theory), Business and International Management, Distortion (economics), business, Psychology, Social psychology, health care economics and organizations, Mood management theory
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ecc09beef1534d4fd9e74e5d568e9005