المؤلفون: Margaret G. Meloy, J. Edward Russo, Elizabeth G. Miller

المصدر: Journal of Marketing Research. 43:267-275

مصطلحات موضوعية: Marketing, Economics and Econometrics, Public economics, 05 social sciences, 050401 social sciences methods, Experimental research, Task (project management), Incentive, Mood, 0504 sociology, Work (electrical), Financial incentives, 0502 economics and business, Economics, 050211 marketing, Business and International Management, Distortion (economics), Overconfidence effect

الوصف: Researchers have long debated the methodological necessity of monetary incentives in experimental research. The current work shows that financial incentives not only can fail to improve task performance but also can worsen it. Three studies verify that incentives can elevate mood and that this mood enhancement contributes to worsened task performance. The authors discuss implications for the use of incentives in experimental research.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d727d3c07982864c075f4d0bc2bef065
https://doi.org/10.1509/jmkr.43.2.267

المؤلفون: Margaret G. Meloy

المصدر: Journal of Consumer Research. 27(3):345-59

مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, Consumer choice, Negative information, Preference, Mood, Arts and Humanities (miscellaneous), Anthropology, mental disorders, New product development, Product (category theory), Business and International Management, Distortion (economics), business, Psychology, Social psychology, health care economics and organizations, Mood management theory

الوصف: During the consumer choice process, predecisional distortion is the biased evaluation of new product information to support a tentatively preferred brand. An experiment revealed that creating a good mood by the unexpected gift of a bag of candy doubled the magnitude of this bias. Furthermore, information that seemed to preserve the good mood but disconfirmed the tentative preference (by being positive about the trailing brand) had greater impact than did mood-disrupting, negative information about the leading brand. The results, especially those for the disconfirming information, were compatible with the goal of mood management. Copyright 2000 by the University of Chicago.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ecc09beef1534d4fd9e74e5d568e9005