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المؤلفون: Gillian Moran, Laurent Muzellec
مصطلحات موضوعية: Marketing, Electronic word of mouth, Word of mouth, 05 social sciences, Advertising, Social media marketing, Word-of-mouth marketing, Consumer engagement, Word of mouth credibility, 0502 economics and business, Credibility, eWOM, 050211 marketing, Business, Business and International Management, Competence (human resources), 050203 business & management, Word of mouth marketing
وصف الملف: text
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d51bb3454208ed8773660bc1fbf45a8a
http://mural.maynoothuniversity.ie/11232/