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1
المصدر: International Journal of Retail & Distribution Management. 44:1118-1131
مصطلحات موضوعية: Marketing, Value (ethics), media_common.quotation_subject, 05 social sciences, Perspective (graphical), Exploratory research, 050801 communication & media studies, Cognition, Advertising, Affect (psychology), New media, 0508 media and communications, Originality, Perception, 0502 economics and business, 050211 marketing, Business and International Management, Psychology, health care economics and organizations, media_common
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2
المصدر: International Journal of Retail & Distribution Management. 42:1018-1031
مصطلحات موضوعية: Marketing, Online and offline, Gratification, Consumer behaviour, Cross channel, Perspective (graphical), Cross-channel, Advertising, Children’s consumption, Online shopping, Children and internet, Children and shopping, Business, Business and International Management, Communication channel, Qualitative research
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3
المصدر: International Journal of Retail & Distribution Management. 42:953-973
مصطلحات موضوعية: Marketing, Channel configuration, Channel integration, Retail channel strategy, Channel management, Advertising, ComputingMilieux_GENERAL, Young consumer, Children's wear, Business, Limited evidence, Business and International Management, Communication channel, Qualitative research
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4
المؤلفون: Gillian Moran, Laurent Muzellec
مصطلحات موضوعية: Marketing, Electronic word of mouth, Word of mouth, 05 social sciences, Advertising, Social media marketing, Word-of-mouth marketing, Consumer engagement, Word of mouth credibility, 0502 economics and business, Credibility, eWOM, 050211 marketing, Business, Business and International Management, Competence (human resources), 050203 business & management, Word of mouth marketing
وصف الملف: text
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d51bb3454208ed8773660bc1fbf45a8a
http://mural.maynoothuniversity.ie/11232/ -
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المؤلفون: Laurent Muzellec
المصدر: Corporate Reputation Review. 8:305-316
مصطلحات موضوعية: business.industry, Strategy and Management, Corporate governance, media_common.quotation_subject, Stakeholder, Advertising, Public relations, Trade name, Corporate branding, Corporate group, Rebranding, Business and International Management, Corporate communication, business, Reputation, media_common