المصدر: المجلة العلمية لعلوم الرياضة. 2:9-24

مصطلحات موضوعية: Outreach, business.industry, Club, Sociology, Public relations, business

الوصف: أن الهدف الأساسي لإدارة العلاقات العامة بالأندية الرياضية هو تقوية وتدعيم العلاقة بين الأندية وتدعيم العلاقة بين الأندية الرياضية وکافة المتعاملين معها والمشارکين فى تکوينها من خلال وظائفها وأنشطتها التى تعمل على توفير کافة المعلومات والبيانات الخاصة بدراسة اتجاهات وآراء تلک الجماهير تجاه النادى والإدارة العليا به ومن أهم هذه العلاقات هى نشر الإعلان والاعلام عن البطولات والمنافسات الرياضية داخل الأندية وتسويقها وايجاد الفرص التى توفر التمويل وتوفر الأموال داخل الأندية الرياضية من هذه البطولات والمنافسات الرياضية. هدف البحث: يهدف هذا البحث إلى دراسة أثر دور العلاقات العامة فى تسويق الأحداث والبطولات الرياضية داخل الأندية الرياضية بدولة الکويت. وکان من أهم النتائج: - تشارک العلاقات العامة بفاعلية العاملين وأعضاء النادى الرياضى فى مناسباتهم بوفود رسمية. - تقدم العلاقات العامة بالنادى الرياضى التسهيلات والإشراف المباشر على السفر. The main objective of the public relations department of sports clubs is to strengthen and consolidate the relationship between the clubs and the relationship between sports clubs and all those dealing with them and those involved in their formation throught their functions and activities that work to provide all the information and data related to studying the trends and opinions of these audiences towards the club and its senior management. Relationships include publishing advertisements and media about sports tournaments and competitions within clubs, marketing them, finding opportunities that provide financing and providing funds within sports clubs from thesze tournaments ans sports competitions. Research aims: This research aims to study the effect of public relations in marketing sporting events and championships within sports clubs in the State of Kuwait. Among the most important results: · Public relations actively participates in employees and members of the sports club in their events with official. · Public relations in the sports club provide facilities and direct supervision of travel. Recommendations: · Determining the basic activities of public relations precisely and assigning them to public relations agencies according to the existing specializations without assigning any activities or actions that are not among the functions of public relations. · That public relations work within its outreach programs to develop a sense of pride and pride among employees of their belonging to the sports club.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2e128cdea1aa73e6cb85513c273bcbfd
https://doi.org/10.21608/mkod.2020.149731

المصدر: المجلة العلمیة لبحوث العلاقات العامة و الإعلان. 2020:95-139

مصطلحات موضوعية: Digital marketing, business.industry, Sociology, Public relations, Degree of confidence, business

الوصف: سعت الدراسة إلى تحقيق هدف رئيس يتمثل في دور حملات التسويق الرقمي للأجهزة الحکومية في دعم خطط التنمية المستدامة لدى الشباب السعودى، والکشف عن مستوى واقعية تلک الحملات ودرجة الثقة بها، واستندت الدراسة في بناء متغيراتها وتفسير نتائجها على نظرية الاتصال الحواري، وکذلک نموذج کرة الممرات، کما تم توظيف منهج المسح، وفى إطاره تم مسح عينة قوامها 400 مفردة من الشباب السعودي من المستويات العمرية والتعليمية المختلفة، وتم توظيف أداة الاستبيان لمعرفة آرائهم في تلک الحملات، وتوصلت الدراسة إلى عدة نتائج مهمة منها: مدى ثقة المبحوثين بالمضمون الذي تقدمه الحملات التسويقية عن خطط التنمية المستدامة، ويعتبر تأثر الأفراد بمضمون الحملات التسويقية الرقمية نقطة هامة للوصول إلى استيعاب أفکار ومعلومات منها مدى کفاءة العاملين بالأجهزة الحکومية ومدى حرصهم على إيصال خطط التنمية المستدامة للمجتمع ککل. Digital marketing campaigns for government agencies and their role in supporting sustainable development plans for Saudi youth Abstract The study sought to achieve a major goal represented in the role of digital marketing campaigns for government agencies in supporting sustainable development plans for Saudi youth, and to reveal the level of realism of these campaigns and the degree of confidence in them, The study was based on building its variables and interpreting its results on the theory of dialogue communication, as well as the arcade ball model, and the survey method was used, and within its framework a sample of 400 individuals of Saudi youth of different age and educational levels was surveyed, and a questionnaire tool was used to find out their opinions in those campaigns, The study reached several important results, including: The extent of respondents 'confidence in the content provided by marketing campaigns on sustainable development plans, and the individuals' influence over the content of digital marketing campaigns is an important point to gain access to ideas and information, including the efficiency of employees in government agencies and their keenness to communicate sustainable development plans to society as a whole. Key words: Digital marketing campaigns - government agencies -Youth - Saudi Youth - Sustainable development plans

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::c45298ecfffebd08fe25d20914467f32
https://doi.org/10.21608/sjocs.2020.159580

المصدر: Journal of Information Studies & Technology (JIS&T). 2021

مصطلحات موضوعية: Knowledge management, business.industry, Sociology, business

الوصف: ملخص هدف الدراسة: تعالج الدراسة الحالية العلاقة السياقية بين تحليل البيانات الضخمة من الشبكات الاجتماعية وإدارة المعرفة المستدامة للاتجاهات التسويقية بالتركيز على مفهوم، وركائز، ومراحل إدارة المعرفة المستدامة للاتجاهات التسويقية، وإلقاء الضوء على أهمية البيانات الضخمة في الشبكات الاجتماعية للاتجاهات التسويقية. المنهج: اعتمدت الدراسة على منهج تحليل المحتوى لتحقيق أهدافها. وقدمت الدراسة رؤية مفيدة للمتخصصين في مجال إدارة المعرفة عموما، والجهات التسويقية خصوصا. النتائج: أظهرت الدراسة أن نوع العلاقة بين تحليل البيانات الضخمة من الشبكات الاجتماعية وإدارة المعرفة المستدامة للاتجاهات التسويقية علاقة تكاملية تحقق هدف اتخاذ القرارات التسويقية الآنية، وتدعم التنبؤ بالقرارات التسويقية التي تواكب الاحتياجات المعرفية المستقبلية. كما توصلت الدراسة إلى أن المعرفة -أي الخبرة- بإدارة البيانات الضخمة في الشبكات الاجتماعية، تؤدي إلى تمكين أنظمة إدارة المعرفة المستدامة في الجهات التسويقية. التوصيات: أوصت الدراسة الباحثين، بالتعمق في دراسة التحديات التي قد تتصدى لتحليل البيانات الضخمة من الشبكات الاجتماعية. و للجهات التسويقية توصيات تدور حول الاستفادة من البيانات الضخمة المتاحة على الشبكات الاجتماعية وتحليلها، بالاعتماد على ركائز ومراحل إدارة المعرفة المستدامة؛ لتحقيق الفوائد طويلة وقصيرة الأجل. Aim: This study addressed the contextual relation between analyzing social networking big data and sustainable knowledge management of marketing trends. To do so, the study examined the concept, pillars, stages of sustainable knowledge management of marketing trends, and highlighted the importance of big data in social networks for these trends. Methodology: The study used the content analysis method as this method provides a useful vision for knowledge management specialists in general, and for marketing agencies in particular. Results: The paper showed how complementary is the relation between analyzing big data from social networks and managing sustainable knowledge of marketing trends, as it achieves the goal of immediate marketing decision-making, and supports the prediction of marketing decisions that keep pace with the future cognitive needs. Conclusion: the study concluded that knowledge of managing big data in social networks enables sustainable knowledge management systems in marketing entities. Recommendations: 1) for researchers, to study in depth the challenges that might address the analysis of big data from social networks; 2) for marketing agencies, the recommendations revolve around the use and analysis of big data available on social networks by relying on the pillars and stages of sustainable knowledge management to achieve long-term and short-term benefits.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9f7413f3198b6f84353d35ef49f56418
https://doi.org/10.5339/jist.2021.8

المصدر: Journal of Economics and Administrative Sciences. 25:152-167

مصطلحات موضوعية: Strategic planning, Knowledge management, Work (electrical), business.industry, Originality, media_common.quotation_subject, Control (management), Flexibility (personality), Sample (statistics), Business, Creativity, Senior management, media_common

الوصف: The main reason for choosing the topic is that it is one of the modern management methods that aim at the success of the organization or the researched company. The research problem was represented in the role of the management with the common vision in promoting the creative marketing of the researched company. The organization, as a modern management approach contributes to change, renew and develop the reality of the researched organization (the General Company for Electrical Industries) through the survey of a sample of employees in the researched company, which number (30) out of (50) individuals, the hypothesis was The main research is: There is a correlation between the management requirements with the common vision and the elements of creative marketing in the General Company for Electrical Industries The questionnaire was used as the main tool for collecting data and information in the marketing department of the company. The sample was represented by senior management, including the heads of the departments of the researched company and analyzed their answers using the SPSS statistical program in data entry and analysis. The most prominent of them: There is a possibility to apply the management approach to the shared vision in the company researched according to dimensions (effective communication, vision belief, effective control) and variable dimensions (creative marketing) m Represented by (fluency, flexibility, originality) through the results of the average sample answers on the main and sub-research variables, and the dimensions of management affect the shared vision in the elements of creative marketing and employees realize that drawing a set of strategic plans in the departments of the company is a priority of administrative work and a prerequisite One of the requirements of management with a shared vision. The research recommends working to remove all obstacles that weaken the possibility of applying management with the common vision by spreading its culture and make it in line with the reality of the company, and the establishment of appropriate mechanisms to reward outstanding employees with fairness, and the need for senior management to support any new ideas submitted by employees to encourage them towards creativity and innovation

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::38519a4563dd479df1eb1c94705a5ead
https://doi.org/10.33095/jeas.v25i114.1726

المصدر: journal of the college of basic education. 25:144-173

مصطلحات موضوعية: business.industry, Computer science, media_common.quotation_subject, Advertising, Sample (statistics), Graphic design, ATM card, Presentation, Politics, Long period, Smart card, business, media_common, Meaning (linguistics)

الوصف: Graphic design defines the design of communications as the art, practice, design and presentation of ideas and experiences using visual and textual content. The design can be physical or visual and can include images, words or drawings. The advertisement affects the recipient for a moment or over a long period of time. For the difference of purpose, whether commercial or educational, cultural or political, and may use the designer of more than one purpose in the same design The current research consists of two chapters Chapter I problem of research and need It started the problem of the current research through the following question: Designs to advertise The current research aims to identify the marketing of smart card advertising, as well as the detection of the semantic concepts employed in it, while the current research determines: Objectively: the semantic concepts of marketing advertising, in 2017-2018, and spatially: Advertising Marketing of Key Card in Iraq, and in the second chapter on three researchers: the first topic: the significance in the commercial advertising and the second topic commercial advertising and digital design, and the third topic: advertising marketing The researcher is a descriptive analytical method for the analysis of a five-digit sample of digital ads for Key Card, and analyzed them to reach the most important research techniques: Use the image as a means of achieving meaning through the use of socially agreed-upon images. The type of significance you use in advertising varies. Companies operations delay immediately. The world is paying increasing attention to the digital design of its economic resources

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3c67e15bee359551fe351553fa3fedd9
https://doi.org/10.35950/cbej.v25i104.4645

المؤلفون: Abeer Abdo, Samar El Said, Menatullah Mohamed

المصدر: مجلة العمارة والفنون والعلوم الإنسانیة. 3:560-582

مصطلحات موضوعية: Advertising campaign, business.industry, The Internet, Advertising, Social media, business

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a86a7b272a7ca522af9d00be3c17b913
https://doi.org/10.12816/0047894

المؤلفون: Abeer Mokhtar Sewify

المصدر: مجلة العلوم الإقتصادية و الإدارية و القانونية. 5

مصطلحات موضوعية: Estimation, Value (ethics), Organizational identification, business.industry, Talent management, Technology transfer, Business, Simple linear regression, Marketing, Field (computer science), Test (assessment)

الوصف: The current research aims to examine the impact of talent management on the organizational identification. The research was conducted in the Office of Innovation Support, Transfer and Marketing of Technology at Al-Azhar University. The importance of the research is derived from the need of investigated organization to apply effective talent management which maximize benefiting from talents. The research problem was represented in the following inquiry: Does talent management have an impact on organizational identification of members and coordinators of the Office of Innovation, Technology Transfer and Marketing (TAICO) at Al-Azhar University? The research attempted to test the validity of the following hypotheses: There is a high level of practicing talent management in the investigated organization, -There is a high level of practicing organizational identification in the investigated organization. -Talent management has a significant positive impact on organizational identification. The number of members and coordinators of the TAICO office reached 37 people, yet 32 of them were listed at 86%. The research relied on the Analytical descriptive method. Some statistical methods were used, including the Pearson correlation coefficient and the T-test, as well as the simple regression test to determine the correlation and impact relationships. Moreover, results showed that talent management obtained a low estimation with mean of 2.36, also, the mean of organizational identification was 2.40. Results indicated that there was a significant effect of talent management on organizational identification, as T value reached 9.628, which was significant at 0.01 level. The research recommended the necessity of adopting effective talent management strategies to discover talented people, observe their development and direct them in the right direction, and also conducting a periodic evaluation that shows the extent of the development of those talents and finding common values and goals between the members and the TAICO office, in a way that contributes to enhancing organizational identification.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::eab6dd7f4c9218b5e2316f1dc14a729f
https://doi.org/10.26389/ajsrp.a270620

المؤلفون: Abdelmo’ti Suleiman Abdelmo’ti Abu Al-Rub

المصدر: مجلة العلوم الإقتصادية و الإدارية و القانونية. 3

مصطلحات موضوعية: business.industry, Amazon rainforest, Information technology, Customer satisfaction, Marketing, business

الوصف: Information and technology (IT) is considered as an important component of business activity because it provides accurate information that helps senior management accelerate their decision-making. It is worth noting that information technology and its uses are constantly changing, making it important to accommodate to all these changes. Therefore, it is imperative for business organizations, including electronic stores, to exploit them to achieve the maximum benefit so that it can achieve its goals and satisfy its customers. Hence, the problem of this study is to investigate the impact of the use of electronic stores of information technology on customer satisfaction? The importance of the study stems from the fact that it addresses an important element worthy of study, knowing the impact of electronic stores’ use of information technology on customer satisfaction. The study was based on the following main hypothesis: There is no statistically significant effect at (α = 0.05) level between IT and customer satisfaction. According to the study's objectives and hypotheses, a questionnaire was designed and distributed to a random sample including 250 customers of Amazon Electronic Marketing Company in Riyadh. A descriptive analytical method was used in data analysis according to the literature review dealing with the topic of the study. Therefore, the study recommended the concerned parties to use information technology in their management strategies and activities because of the benefits provided by information technology in improving the quality of services provided to customers, which, in return, impacts positively on their satisfaction.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::025478a8517430a7c2f4d9f097f66929
https://doi.org/10.26389/ajsrp.a010919

المصدر: رماح للبحوث و الدراسات. :277-296

مصطلحات موضوعية: business.industry, media_common.quotation_subject, Business administration, Automotive industry, Marketing intelligence, Quality (business), Business, Dimension (data warehouse), media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2cd8c0772bbccc00cc438218ced59209
https://doi.org/10.12816/0051038

المصدر: مجلة جامعة القدس المفتوحة للأبحاث و الدراسات الإدارية و الاقتصادية. 3:1-15

مصطلحات موضوعية: business.industry, media_common.quotation_subject, Loyalty, Advertising, Business, Clothing, West bank, media_common, Ethical marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7cdab78fe97b874b903ae78e92b8b7a8
https://doi.org/10.12816/0052079