المؤلفون: Furse, David H., Greenberg, Barnett A.
المصدر: Journal of Advertising; 1975, Vol. 4 Issue 4, p39-44, 6p
مصطلحات موضوعية: COGNITIVE styles, MARKET segmentation, PERSONALITY & cognition, RECALL (Information retrieval), INFORMATION processing, CONSUMER attitude research, BRAND loyalty, PRODUCT usage segmentation, CONSUMER preferences research, CHOICE (Psychology)