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1Semantic network analysis in consumer and marketing research: application areas in phygital contexts
المؤلفون: Schöps, Jonathan David, 1988, Jaufenthaler, Philipp
المصدر: Qualitative Market Research. 27(3):495-514
مصطلحات موضوعية: Data visualization, Semantic network analysis, Automated text analysis, Exploratory data analysis, Phygital, Computational text analysis, Business Administration, företagsekonomi
وصف الملف: electronic