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المؤلفون: Nina M. Iversen, Leif E. Hem
المصدر: European Journal of Marketing. 42:603-626
مصطلحات موضوعية: Marketing, business.industry, Field (Bourdieu), media_common.quotation_subject, Public relations, Brand management, Place branding, Promotion (rank), Conceptual framework, Salient, Umbrella brand, Sociology, Set (psychology), business, media_common