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المؤلفون: Sunday Adewale Olaleye, Dandison C. Ukpabi, Emmanuel Mogaji
المساهمون: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.
المصدر: Digital and Social Media Marketing ISBN: 9783030243739
مصطلحات موضوعية: verkkomainonta, Digital marketing, business.industry, Emerging technologies, Computer science, social media, Big data, Conceptual model (computer science), sosiaalinen media, Advertising, tekoäly, HM, artificial intelligence, Appeal to emotion, personalised ad, Customer analytics, Analytics, emotional appeal, Social media, business, täsmämarkkinointi, online behavioural advertising
وصف الملف: application/pdf; fulltext
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d01d138e49dd0aae6e0264432b589a39