المؤلفون: Walser, Martin G.

المساهمون: Behrens, Gerold, editor^Aff1, Bekmeier-Feuerhahn, Sigrid, editor^Aff2, Esch, Franz-Rudolf, editor^Aff3, Gröppel-Klein, Andrea, editor^Aff4, Hildebrandt, Lutz, editor^Aff5, Kaas, Klaus Peter, editor^Aff6, Neibecker, Bruno, editor^Aff7, Posselt, Thorsten, editor^Aff8, Schade, Christian, editor^Aff9, Trommsdorff, Volker, editor^Aff10, Weinberg, Peter, editor^Aff11, Walser, Martin G.

المصدر: Brand Strength : Building and Testing Models Based on Experiential Information. :155-179

المؤلفون: Walser, Martin G.

المساهمون: Behrens, Gerold, editor^Aff1, Bekmeier-Feuerhahn, Sigrid, editor^Aff2, Esch, Franz-Rudolf, editor^Aff3, Gröppel-Klein, Andrea, editor^Aff4, Hildebrandt, Lutz, editor^Aff5, Kaas, Klaus Peter, editor^Aff6, Neibecker, Bruno, editor^Aff7, Posselt, Thorsten, editor^Aff8, Schade, Christian, editor^Aff9, Trommsdorff, Volker, editor^Aff10, Weinberg, Peter, editor^Aff11, Walser, Martin G.

المصدر: Brand Strength : Building and Testing Models Based on Experiential Information. :60-129