المؤلفون: Yang (Jenny) Guo, Nenkov, Gergana, Shaobo (Kevin) Li

المصدر: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1162-1163, 2p

مصطلحات موضوعية: CONSUMER research, CONSUMER behavior, CONSUMER attitudes, CUSTOMER services, IDEOLOGY, CLIMATE change