المؤلفون: Hamidreza Khalili, Ardalan Sameti

المصدر: Intangible Capital, Vol 13, Iss 3, Pp 523-547 (2017)
Intangible Capital; 2017: Vol.: 13 Núm.: 3
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)

مصطلحات موضوعية: Organizational Behavior and Human Resource Management, In-Store advertising, Strategy and Management, lcsh:A, Purchase intention, Advertising account executive, Education, Advertising research, Publicitat - Percentatge de rendiment, Advertising campaign, Advertising, Out-of-Store advertising, Management of Technology and Innovation, Accounting, 0502 economics and business, Marketing strategy, Consumidors -- Actituds, Business and International Management, Marketing, Advertising strategy, ComputingMilieux_MISCELLANEOUS, business.industry, Consumers--Attitudes, 05 social sciences, Online advertising, Consumer attitude, Advertising, Creative Advertising, In-Store Advertising, Out-of-Store Advertising, Advertising Strategy, Marketing Strategy, Branding Strategy, Consumer Attitude, Purchase Intention, Order (business), Creative advertising, Branding strategy, Search advertising, Economia i organització d'empreses::Màrqueting [Àrees temàtiques de la UPC], 050211 marketing, lcsh:General Works, business, Native advertising, Psychology, Advertising--Rate of return, 050203 business & management

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http://www.intangiblecapital.org/index.php/ic/article/view/986