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المؤلفون: Margaret-Anne Lawlor, Emma Sweeney, Mairead Brady
المصدر: Articles
مصطلحات موضوعية: Marketing, Advertising and Promotion Management, teenagers, social media, Communication, media_common.quotation_subject, Context (language use), Advertising, advertising literacy, ethics, Literacy, Influencer marketing, influencer marketing, Business Law, Public Responsibility, and Ethics, Social media, Sociology, media_common
وصف الملف: application/pdf
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2
المؤلفون: Paul M. Anglin, Yanmin Gao
المصدر: The Journal of Real Estate Finance and Economics. 66:861-903
مصطلحات موضوعية: Economics and Econometrics, Matching (statistics), General equilibrium theory, Computer science, Context (language use), Influencer marketing, Variety (cybernetics), Urban Studies, Microeconomics, Interactivity, Accounting, Social media, Set (psychology), Finance
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3
المؤلفون: Xiaoying Wang, Yang Zhao, Lin Wang, Zhihua Wang
المصدر: Asia Pacific Journal of Marketing and Logistics. 34:1544-1570
مصطلحات موضوعية: Matching (statistics), Knowledge management, business.industry, media_common.quotation_subject, Word of mouth, Context (language use), General Medicine, Grounded theory, Influencer marketing, Interactivity, Credibility, business, Psychology, Reputation, media_common
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4
المؤلفون: Matthew Pittman, Annika Abell
المصدر: Journal of Interactive Marketing. 56:70-82
مصطلحات موضوعية: Marketing, Digital marketing, business.industry, media_common.quotation_subject, Context (language use), Advertising, Popularity, Influencer marketing, Orientation (mental), Perception, Social media, Product (category theory), Business and International Management, business, Psychology, media_common
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5
المصدر: Revista Latina de Comunicación Social. :69-90
مصطلحات موضوعية: education.field_of_study, Communication, Population, Novelty, Opinion leadership, Advertising, Augmented reality, Context (language use), Business, education, Influencer marketing
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المؤلفون: Johann Giertz, Maria Törhönen, Juho Hamari, Welf H. Weiger
المصدر: Journal of Service Management. 33:33-58
مصطلحات موضوعية: Service (business), Monetization, Conceptualization, business.industry, Strategy and Management, Internet privacy, Context (language use), Popularity, Influencer marketing, Asynchronous communication, Tourism, Leisure and Hospitality Management, Business, Management and Accounting (miscellaneous), Social media, Sociology, business
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المؤلفون: Misida Al Jahwari, Pawan Budhwar
المصدر: International Studies of Management & Organization. 51:374-397
مصطلحات موضوعية: Contingency theory, Government, Strategic change, business.industry, Strategy and Management, Organizational change, Multiple case, Context (language use), Business and International Management, Public relations, business, Influencer marketing
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المؤلفون: Maryna Chaikovska, Oleksandr Shkeda
المصدر: Marketing and Digital Technologies. 5:63-71
مصطلحات موضوعية: Product (business), Marketing management, Popular culture, Context (language use), Social media, Sociology, Marketing, Marketing mix, Influencer marketing, Integrated marketing communications
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1eb6d87b3cedac9a7616bf5c466822d3
https://doi.org/10.15276/mdt.5.32.2021.6 -
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المؤلفون: Richard Rutter, Fiona Lettice, John Nadeau, Stuart J. Barnes, Stuart Roper
المصدر: Industrial Management & Data Systems. 121:2387-2410
مصطلحات موضوعية: Strategy and Management, media_common.quotation_subject, Advertising, Context (language use), Product type, Industrial and Manufacturing Engineering, Influencer marketing, Computer Science Applications, Management Information Systems, Originality, Return on investment, Industrial relations, Beauty, Social media, Product (category theory), Psychology, media_common
وصف الملف: application/pdf
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10
المصدر: Revista de Comunicación; Vol 20 No 2 (2021); 29-47
Revista de Comunicación; Vol. 20 Núm. 2 (2021); 29-47
Revistas Universidad de Piura
Universidad de Piura
instacron:UDEPمصطلحات موضوعية: Government, Monetization, business.industry, Communication, media_common.quotation_subject, Context (language use), Advertising, Influencer marketing, Digital media, Promotion (rank), Political science, Disinformation, Ideology, business, media_common
وصف الملف: application/pdf; application/xml
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::02ff90e39db43d1309cf18e5229f67fd
https://doi.org/10.26441/rc20.2-2021-a2