Alternate Title: THE ROLE OF THE MEDIA IN TOURISM MARKETING AFTER THE COVID 19 CRISIS. (English)
O PAPEL DA MÍDIA NO MARKETING TURÍSTICO NA FASE PÓSCOVID-19. (Portuguese)

المؤلفون: Abdelouahab Hanae, Ben, Charia, Zakaria

المصدر: Conhecimento & Diversidade; out2023, Vol. 15 Issue 39, p276-289, 14p

مصطلحات موضوعية: COVID-19, COVID-19 pandemic, TOURISM marketing, TOURISM

Abstract (English): In light of the Covid-19 pandemic that has swept the world since the beginning of December 2019, it has become clear that the tourism sector is the most affected sector compared to other sectors. This pandemic has caused the closure of most, if not all, tourist institutions in Morocco as a result of the implementation of the precautionary measures taken by the state to repel this epidemic. The Moroccan state has worked to overcome the repercussions of this pandemic and the negative impact it has had on various fields related to tourism activity, and in order to advance the tourism situation after the pandemic and support tourism institutions, focus has been placed on reviving the tourism sector based on communication and bringing together offers using all available media means, especially technological and digital, and one of the most basic pillars on which tourism marketing depends is distinctive and effective tourism media. [ABSTRACT FROM AUTHOR]

Abstract (French): À la lumière de la pandémie de Covid-19 qui a balayé le monde depuis début décembre 2019, il est devenu clair que le secteur du tourisme est le secteur le plus touché par rapport aux autres secteurs. Cette pandémie a provoqué la fermeture de la plupart, sinon de la totalité des institutions touristiques au Maroc suite à la mise en oeuvre des mesures de précaution prises par l'Etat pour lutter contre cette épidémie. L'État marocain s'est efforcé de surmonter les répercussions de cette pandémie et l'impact négatif qu'elle a eu sur divers domaines liés à l'activité touristique, et afin de faire progresser la situation du tourisme après la pandémie et de soutenir les institutions touristiques, l'accent a été mis sur la relance du tourisme en fonction de la communication et la rapprochement des offres en utilisant tous les moyens médiatiques disponibles, notamment technologiques et numériques, et l'un des piliers les plus fondamentaux dont dépend le marketing touristique est celui des médias touristiques distinctifs et efficaces. [ABSTRACT FROM AUTHOR]

Abstract (Portuguese): À luz da pandemia de Covid-19 que assolou o mundo desde o início de dezembro de 2019, ficou claro que o setor de turismo foi o mais afetado em comparação com outros setores. Essa pandemia levou ao fechamento da maioria, senão de todas, as instituições turísticas no Marrocos devido à implementação das medidas de precaução tomadas pelo Estado para combater essa epidemia. O governo marroquino se esforçou para superar as repercussões dessa pandemia e o impacto negativo que ela teve em várias áreas relacionadas à atividade turística. A fim de melhorar a situação do turismo após a pandemia e apoiar as instituições turísticas, o foco foi colocado na retomada do turismo com base na comunicação e na aproximação das ofertas, utilizando todos os meios de comunicação disponíveis, incluindo tecnológicos e digitais. Um dos pilares mais fundamentais do marketing turístico depende de mídias turísticas distintivas e eficazes. [ABSTRACT FROM AUTHOR]

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