يعرض 1 - 4 نتائج من 4 نتيجة بحث عن '"التسويق"', وقت الاستعلام: 1.46s تنقيح النتائج
  1. 1
  2. 2
    دورية أكاديمية

    Alternate Title: Halal Tourism and the Coronavirus Pandemic. (English)

    المصدر: International Journal of Islamic Marketing; Sep2023, Vol. 12 Issue 3, p99-121, 23p

    مصطلحات جغرافية: MALAYSIA

    Abstract (English): Halal tourism, a rapidly growing sector constituting 10% of global travel, is the focus of this study. The research examines halal travel services pre- and post- COVID-19 by analyzing the global Islamic tourism index from 2015 to 2022. Key components like accessibility, connectivity, environment, and service enablement indexes are studied. Using an analytical descriptive approach, the study compares various countries. The results indicate Malaysia's consistent prominence in halal tourism both before and after the pandemic. [ABSTRACT FROM AUTHOR]

    Abstract (Arabic): تعتبر السياحة الحلال نوع من أنواع السياحة التي ظهرت مؤخ ا ر ومع ذلك تعتبر أحد أسرع أنواع السياحة نموا في العالم، إذ تشكل 10 % من إجمالي قطاع السفر العالمي. لذلك تهدف هذه الد ا رسة الى تسليط الضوء علي السياحة الحلال بالدول التي تقدم خدمات السفر والسياحة الحلال قبل وبعد جائحة كورونا من خلال د ا رسة مؤشر السياحة الإسلامية العالمية في الفترة ما قبل الجائحة والفترة التي تليها من العام 2015 الى 2022 ،كما تهدف هذه الد ا رسة الي د ا رسة المؤش ا رت الأساسية المكونة لمؤشر السياحة الإسلامية)مؤشر سهولة الوصول، مؤشر الاتصال، مؤشر البيئة، مؤشر تمكين الخدمات (. لتحقيق هدف الد ا رسة تم إستخدام المنهج الوصفي التحليلي،حيث تمت مقارنة بعض الدول من خلال مؤشر السياحة الإسلامية، كذلك تناولت الد ا رسة المؤش ا رت الأربعة المكونة لمؤشر السياحة قبل وبعد جائحة كوررنا) 2018،2019،2021،2022 (من خلال د ا رسة للعشرة دول المسيطرة على كل موشر. وقد بينت النتائج هيمنة ماليزيا على السياحة الحلال قبل و بعد جائحة فايروس كورونا. [ABSTRACT FROM AUTHOR]

    : Copyright of International Journal of Islamic Marketing is the property of International Islamic Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

  3. 3
    دورية أكاديمية

    Alternate Title: THE ROLE OF THE MEDIA IN TOURISM MARKETING AFTER THE COVID 19 CRISIS. (English)
    O PAPEL DA MÍDIA NO MARKETING TURÍSTICO NA FASE PÓSCOVID-19. (Portuguese)

    المصدر: Conhecimento & Diversidade; out2023, Vol. 15 Issue 39, p276-289, 14p

    مصطلحات موضوعية: COVID-19, COVID-19 pandemic, TOURISM marketing, TOURISM

    Abstract (English): In light of the Covid-19 pandemic that has swept the world since the beginning of December 2019, it has become clear that the tourism sector is the most affected sector compared to other sectors. This pandemic has caused the closure of most, if not all, tourist institutions in Morocco as a result of the implementation of the precautionary measures taken by the state to repel this epidemic. The Moroccan state has worked to overcome the repercussions of this pandemic and the negative impact it has had on various fields related to tourism activity, and in order to advance the tourism situation after the pandemic and support tourism institutions, focus has been placed on reviving the tourism sector based on communication and bringing together offers using all available media means, especially technological and digital, and one of the most basic pillars on which tourism marketing depends is distinctive and effective tourism media. [ABSTRACT FROM AUTHOR]

    Abstract (French): À la lumière de la pandémie de Covid-19 qui a balayé le monde depuis début décembre 2019, il est devenu clair que le secteur du tourisme est le secteur le plus touché par rapport aux autres secteurs. Cette pandémie a provoqué la fermeture de la plupart, sinon de la totalité des institutions touristiques au Maroc suite à la mise en oeuvre des mesures de précaution prises par l'Etat pour lutter contre cette épidémie. L'État marocain s'est efforcé de surmonter les répercussions de cette pandémie et l'impact négatif qu'elle a eu sur divers domaines liés à l'activité touristique, et afin de faire progresser la situation du tourisme après la pandémie et de soutenir les institutions touristiques, l'accent a été mis sur la relance du tourisme en fonction de la communication et la rapprochement des offres en utilisant tous les moyens médiatiques disponibles, notamment technologiques et numériques, et l'un des piliers les plus fondamentaux dont dépend le marketing touristique est celui des médias touristiques distinctifs et efficaces. [ABSTRACT FROM AUTHOR]

    Abstract (Portuguese): À luz da pandemia de Covid-19 que assolou o mundo desde o início de dezembro de 2019, ficou claro que o setor de turismo foi o mais afetado em comparação com outros setores. Essa pandemia levou ao fechamento da maioria, senão de todas, as instituições turísticas no Marrocos devido à implementação das medidas de precaução tomadas pelo Estado para combater essa epidemia. O governo marroquino se esforçou para superar as repercussões dessa pandemia e o impacto negativo que ela teve em várias áreas relacionadas à atividade turística. A fim de melhorar a situação do turismo após a pandemia e apoiar as instituições turísticas, o foco foi colocado na retomada do turismo com base na comunicação e na aproximação das ofertas, utilizando todos os meios de comunicação disponíveis, incluindo tecnológicos e digitais. Um dos pilares mais fundamentais do marketing turístico depende de mídias turísticas distintivas e eficazes. [ABSTRACT FROM AUTHOR]

    : Copyright of Conhecimento & Diversidade is the property of Conhecimento & Diversidade and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

  4. 4
    دورية أكاديمية

    Alternate Title: دراست تطبيميت في شزكبث /COVID- انحصبوت انتسىيميت انمستذامت نلأعمبل انسيبحيت في ظم جبئحت كىرووب 19 انسيبحت وانسفز في بغذاد. (Arabic)

    المؤلفون: Salim, Salim H.

    المصدر: Iraq Journal of Market Research & Consumer Protection / Al-Mağallaẗ al-ʿIrāqiyyaẗ li-Buḥūṯ al-Sūq wa-Ḥimāyaẗ al-Mustahlik; 2021, Vol. 13 Issue 2, p173-191, 19p

    Abstract (English): The research aims to how to deal with certain situation to ensure the continuous competitive excellence of business market under the situation of covid-19, especially how to deal with major challenges, identifying the capabilities of tourism industry, investigating the ability of tourism agencies to resist the dynamic change of both internal as well as external environment to ensure their sustainability. The important here as the paper notice, is how to be efficient and trying to find solutions in order to grow and survive through choosing certain strategies that aligned the critical issues. Thus to achieve this level, many scenarios planed that could adopt in case of such pandemic crises like (covid-19); certain techniques and methods drawn to re-engineer the process of tourism industry to ensure the sustain and sustain and survive. Tourism industry, like any other industries which affected either positively by unstable circumstances. [ABSTRACT FROM AUTHOR]

    Abstract (Arabic): يهذف انبحج إن كيفيت انتعبمم مع مىلف معيه نضمبن انتميش انتىبفسي انمستمز نشزكبث انسيبحت وانسفز في سىق الأعمبل في ظم جبئحت كىفيذ- 91 ، وخبصت كيفيت انتعبمم مع انتحذيبث انكبزي، وتحذيذ لذراث صىبعت انسيبحت نمىاجهت انتحذيبث، وانتحميك في لذرة انىكبلاث انسيبحيت في انممبومت نهتغييز انذيىبميكي نكم مه انبيئت انذاخهيت وانخبرجيت نضمبن استذامتهب، وتأتي أهميت انىرلت انبحخيت في الإجببت عه انتسبؤل كيف تكىن فعبلا ا ومحبونت إيجبد حهىل مه أجم انىمى وانبمبء مه خلال اختيبر استزاتيجيبث معيىت تتمبش مع انمضبيب انحزجت، ونتحميك هذا انمستىي، تم انتخطيط نهعذيذ مه انسيىبريىهبث انتي يمكه أن تتبىبهب في حبنت حذوث مخم هذي الأسمبث انىببئيت بعض انتمىيبث والأسبنيب انمزسىمت لإعبدة هىذست عمهيبث صىبعت انسيبحت نضمبن الاستذامت ،Covid- مخم 19 وانبمبء، كغيزهب مه انصىبعبث انخذميت الأخزي انتي تأحزث ببنظزوف غيز انمستمزة مخم جبئحت كىرووب. [ABSTRACT FROM AUTHOR]

    : Copyright of Iraq Journal of Market Research & Consumer Protection / Al-Mağallaẗ al-ʿIrāqiyyaẗ li-Buḥūṯ al-Sūq wa-Ḥimāyaẗ al-Mustahlik is the property of Republic of Iraq Ministry of Higher Education & Scientific Research (MOHESR) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)