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1دورية أكاديمية
المؤلفون: Furse, David H., Stewart, David W.
المصدر: Journal of Advertising, 1982 Jan 01. 11(4), 30-76.
URL الوصول: https://www.jstor.org/stable/4188419
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2دورية أكاديمية
المؤلفون: Furse, David H., Punj, Girish N., Stewart, David W.
المصدر: Journal of Consumer Research; Mar84, Vol. 10 Issue 4, p417-431, 15p, 2 Diagrams, 6 Charts
مصطلحات موضوعية: CLUSTER analysis (Statistics), MATHEMATICAL models of consumption, AUTOMOBILE purchasing, STATISTICAL correlation, DECISION making, CONSUMER preferences research, PURCHASING, CONSUMER behavior research, INFORMATION processing, KNOWLEDGE management