يعرض 1 - 10 نتائج من 207 نتيجة بحث عن '"Green marketing"', وقت الاستعلام: 1.41s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study.

    المؤلفون: Akram, Umair, Lavuri, Rambabu, Bilal, Muhammad, Hameed, Irfan, Byun, Jaemun

    المصدر: Journal of Travel & Tourism Marketing; Jun2024, Vol. 41 Issue 4, p453-471, 19p

    مصطلحات موضوعية: GREEN marketing, CROSS-cultural studies, TOURIST attractions, SUSTAINABLE tourism, BRAND image, INTENTION, ECO-labeling, BRAND loyalty

    مصطلحات جغرافية: INDIA, CHINA

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  2. 2
    دورية أكاديمية
    Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement.

    المؤلفون: Wei, Chunhao, Lu, Lan, Chen, Han, Lee, Yee Ming

    المصدر: Journal of Hospitality & Tourism Research; May2024, Vol. 48 Issue 4, p595-606, 12p

    مصطلحات موضوعية: ECO-labeling, CUSTOMER satisfaction, WILLINGNESS to pay, PERCEIVED benefit, CHINESE people, HOTELS, GREEN marketing

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  3. 3
    دورية أكاديمية
    Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach

    المؤلفون: Zhang, Zhifeng, Sami, Fariha, Ullah, IrfanAff3, IDs10668023039855_cor3, Khan, Sami Ullah, Khan, Salahuddin

    المصدر: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. :1-22

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  4. 4
    دورية أكاديمية
    Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? A mixed-methods approach.

    المؤلفون: Ray, Arghya, Sachdeva, Itisha, Rana, Nripendra P., Nunkoo, Robin, She, Long

    المصدر: Journal of Hospitality Marketing & Management; 2024, Vol. 33 Issue 1, p1-32, 32p

    مصطلحات موضوعية: CONSUMERS, INTERNET content, USER-generated content, WEBSITES, INTERNET marketing, ECO-labeling, GREEN marketing

    مصطلحات جغرافية: INDIA

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  5. 5
    دورية أكاديمية
    The impact of green marketing on collective behaviour: Experimental evidence from the sports industry.

    المؤلفون: Gionfriddo, Gianluca, Rizzi, Francesco, Daddi, Tiberio, Iraldo, Fabio

    المصدر: Business Strategy & the Environment (John Wiley & Sons, Inc); Dec2023, Vol. 32 Issue 8, p5349-5367, 19p

    مصطلحات موضوعية: GREEN marketing, PROSPECT theory, SPORTS business, CONSUMER behavior, SPORTS events, ECO-labeling

    مصطلحات جغرافية: EUROPE

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  6. 6
    كتاب إلكتروني
    Influence of Green Marketing Strategies on Consumer Purchase Decision: Evidence from Fast-Moving Consumer Goods Industry in Zimbabwe

    المؤلفون: Chagwesha, MunyaradziAff6, Mhlanga, DavidAff7, Mveku, BlessedAff6, Matizanadzo, NyaradzayiAff6, Dzingirai, MufaroAff6

    المساهمون: Seck, Diery, Series EditorAff1, Elu, Juliet U., Series EditorAff2, Nyarko, Yaw, Series EditorAff3, Mhlanga, David, editorAff4, Ndhlovu, Emmanuel, editorAff5

    المصدر: The Fourth Industrial Revolution in Africa : Exploring the Development Implications of Smart Technologies in Africa. :327-343

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  7. 7
    دورية أكاديمية
    Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability.

    المؤلفون: Pichierri, Marco, Pino, Giovanni

    المصدر: Psychology & Marketing; Sep2023, Vol. 40 Issue 9, p1830-1849, 20p, 1 Color Photograph, 1 Diagram, 7 Charts, 2 Graphs

    مصطلحات موضوعية: PSYCHOLOGY of color, SUSTAINABILITY, SUSTAINABLE consumption, CONSUMER behavior, PERCEPTION (Philosophy), GREEN marketing, ECO-labeling

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  8. 8
    كتاب إلكتروني
    The Effective Marketing Methods and Their Use in the Field of Ecology

    المؤلفون: Akhmetova, ZaureshAff4, Rysbayeva, BakytgulAff4, Kozhakhmetova, AsselAff4, Turlybekova, NadiraAff4

    المساهمون: Kacprzyk, Janusz, Series EditorAff1, Mutanov, Galimkair, editorAff2, Serikbekuly, Askhat, editorAff3

    المصدر: Digital Transformation in Sustainable Value Chains and Innovative Infrastructures. 443:77-85

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  9. 9
    دورية أكاديمية
    The effect of eco-label and perceived consumer effectiveness toward green purchase.

    المؤلفون: Arsyistawa, Ulva, Hartono, Arif

    المصدر: International Journal of Research in Business & Social Science; Dec2022, Vol. 11 Issue 9, p57-66, 10p

    مصطلحات موضوعية: CONSUMERS, GREEN marketing, AUTO body repair, ECO-labeling

    مصطلحات جغرافية: INDONESIA

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  10. 10
    دورية أكاديمية
    The Impact of the 'Green Transition' in the Field of Food Packaging on the Behavior of Romanian Consumers

    المؤلفون: Alexandru Jurconi, Ioana Maria Popescu (Iacobescu), Daniela-Ioana Manea, Mihaela Mihai, Rodica Pamfilie

    المصدر: Amfiteatru Economic, Vol 24, Iss 60, Pp 395 -409 (2022)

    مصطلحات موضوعية: sustainable packaging, green marketing, consumer behavior, eco-innovation, eco-labeling, european green pact, non-parametric analysis., Business, HF5001-6182, Economics as a science, HB71-74

    وصف الملف: electronic resource

    Relation: https://www.amfiteatrueconomic.ro/temp/Article_3108.pdf; https://doaj.org/toc/1582-9146; https://doaj.org/toc/2247-9104

    URL الوصول: https://doaj.org/article/32cf844f954e428789305dfdb2d85859

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