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المساهمون: Innovation Technology Entrepr. & Marketing, Van Poucke, E, Matthyssens, P, van Weele, A, Van Bockhaven, W
المصدر: Industrial Marketing Management, 83, 104-114. Elsevier
Industrial marketing managementمصطلحات موضوعية: Marketing, Value creation, Economics, business.industry, 05 social sciences, Purchasing involvement, Industrial marketing capabilities, Proactivity, Industrial marketing capabilitie, Purchasing, Insourcing, Resource (project management), Purchasing capabilitie, Purchasing proactivity, Order (business), 0502 economics and business, Structured interview, Sourcing project outcomes, 050211 marketing, Business, Purchasing capabilities, 050203 business & management, Financial services
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