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المؤلفون: Antonella Zucchella, Antonio Fossati
المصدر: Sinergie Italian Journal of Management. :155-174
مصطلحات موضوعية: business.industry, media_common.quotation_subject, 05 social sciences, Distribution (economics), Management Science and Operations Research, Investment (macroeconomics), General Business, Management and Accounting, Traditional economy, Grounded theory, Promotion (rank), Originality, Models of communication, 0502 economics and business, Economics, 050211 marketing, Brand equity, Marketing, business, 050203 business & management, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::544e930740b6fb93df405fb9fbc0e302
https://doi.org/10.7433/s93.2014.10