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1دورية أكاديمية
المؤلفون: Huynh, Anh-Tuan, Knápková, Adriana, Bui, Tat-Dat, Nguyen, Tran-Thai-Ha
المصدر: International Journal of Bank Marketing; 2024, Vol. 42 Issue 3, p620-641, 22p
مصطلحات موضوعية: GREEN marketing, SOCIAL responsibility of business, SOCIAL pressure, BANKING industry, STRUCTURAL equation modeling, MARKETING management, ONLINE banking, BANK management
مصطلحات جغرافية: VIETNAM