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1
المؤلفون: Chohan, Raeesah
المصدر: Journal of Strategic Marketing. 31(4):767-793
مصطلحات موضوعية: agency theory, information asymmetry, opportunistic behavior, constraint mechanisms, marketing, Industrial Marketing, Industriell marknadsföring
وصف الملف: print
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2
المؤلفون: Chohan, Raeesah
المساهمون: Salehi-Sangari, Esmail, Pitt, Leyland, Professor, Ford, John B., Professor
المصدر: Doctoral thesis / Luleå University of Technology 1 jan 1997 → ….
مصطلحات موضوعية: Opportunistic behavior, moral hazard, adverse selection, principal-agent, Agency Theory, professional agent, Theory of Relationship Constraints, client-advertising agency relationship, ex-ante, ex-post, formal constraint mechanisms, social constraint mechanisms, Industrial Marketing, Industriell marknadsföring
وصف الملف: electronic
URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-78015
https://ltu.diva-portal.org/smash/get/diva2:1413227/FULLTEXT01.pdf -
3
المؤلفون: Chohan, Raeesah, Watson, Richard, Pitt, Leyland
المصدر: International Journal of Advertising. 38(8):1303-1312
مصطلحات موضوعية: client-agency relationships, opportunistic behavior, adverse selection, moral hazard, Industrial Marketing, Industriell marknadsföring
وصف الملف: print
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4
المؤلفون: Chohan, Raeesah
المصدر: Journal of Strategic Marketing.
مصطلحات موضوعية: opportunistic behavior, principal-professional, ex-ante, ex-post, principal opportunism, Industrial Marketing, Industriell marknadsföring
وصف الملف: print