يعرض 1 - 10 نتائج من 724 نتيجة بحث عن '"Industrial marketing"', وقت الاستعلام: 1.43s تنقيح النتائج
  1. 1
    Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction

    المؤلفون: Robertson, Jeandri, Ferreira, Caitlin, Botha, Elsamari, Oosthuizen, Kim

    المصدر: Business Horizons.

    مصطلحات موضوعية: ChatGPT, Constructivism, Generative AI, Large language models, Prompt engineering, Industrial Marketing, Industriell marknadsföring

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-105470
    https://doi.org/10.1016/j.bushor.2024.04.008
    https://ltu.diva-portal.org/smash/get/diva2:1858159/FULLTEXT01.pdf

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  2. 2
    Unlocking Student Creativity with Lego® Serious Play: A Case Study from the Graduate Marketing Classroom

    المؤلفون: Ferreira, Caitlin, Robertson, Jeandri, Pitt, Leyland, Lord Ferguson, Sarah

    المصدر: Marketing Education Review.

    مصطلحات موضوعية: Industrial Marketing, Industriell marknadsföring

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-105207
    https://doi.org/10.1080/10528008.2024.2337926
    https://ltu.diva-portal.org/smash/get/diva2:1853717/FULLTEXT01.pdf

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  3. 3
    Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework

    المؤلفون: Robertson, Jeandri, Ferreira, Caitlin, Watson, Richard, McCarthy, Ian, Kietzmann, Jan, Pitt, Leyland

    المصدر: Organizational Dynamics. 53(2)

    مصطلحات موضوعية: Industrial Marketing, Industriell marknadsföring

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-105008
    https://doi.org/10.1016/j.orgdyn.2024.101044
    https://ltu.diva-portal.org/smash/get/diva2:1849476/FULLTEXT01.pdf

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  4. 4
    The multidimensionality of place identity: A systematic concept analysis and framework of place-related identity elements

    المؤلفون: Strandberg, Carola, 1981, Ek Styvén, Maria, Professor, 1969

    المصدر: Journal of Environmental Psychology. 95

    مصطلحات موضوعية: Place identity, Environmental identity, Resident identity, Community identity, Place image, Industrial Marketing, Industriell marknadsföring

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-96625
    https://doi.org/10.1016/j.jenvp.2024.102257
    https://ltu.diva-portal.org/smash/get/diva2:1751173/FULLTEXT01.pdf

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  5. 5
    Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region

    المؤلفون: Parding, Karolina, Ek Styvén, Maria, Lindström, Frida, Näppä, Anna

    المصدر: Journal of Workplace Learning. 35(9):259-273

    مصطلحات موضوعية: Arctic region, Staff retention, Staff turnover, Tourism and hospitality, Transient workplaces, Workplace learning, Arbetsvetenskap, Human Work Sciences, Industrial Marketing, Industriell marknadsföring

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-101611
    https://doi.org/10.1108/JWL-02-2023-0032
    https://ltu.diva-portal.org/smash/get/diva2:1803952/FULLTEXT01.pdf

    View full text at Emerald Find this article in full text from ProQuest
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  6. 6
    Sustainable service offerings: The role of innovation awareness

    المؤلفون: Ericson, Åsa, Ek Styvén, Maria, Professor, 1969, Zobel, Thomas, 1972

    المصدر: Krisdriven innovation 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts European Tourism Research Institute, ETOUR. :141-144

    مصطلحات موضوعية: Informationssystem, Information Systems, Industrial Marketing, Industriell marknadsföring, Kvalitetsteknik och logistik, Quality Technology and Logistics

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-101602
    https://ltu.diva-portal.org/smash/get/diva2:1803529/FULLTEXT01.pdf

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  7. 7
    Revitalizing Employer Branding: Unveiling an Industry Value Proposition through the Voices of Tourism and Hospitality Employees

    المؤلفون: Näppä, Anna, Ek Styvén, Maria, Professor, 1969, Parding, Karolina

    المصدر: Kompetent, kunnig och stolt 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts European Tourism Research Institute, ETOUR. :135-138

    مصطلحات موضوعية: Industrial Marketing, Industriell marknadsföring, Arbetsvetenskap, Human Work Sciences

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-101600
    https://ltu.diva-portal.org/smash/get/diva2:1803523/FULLTEXT01.pdf

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  8. 8
    The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis

    المؤلفون: Ferreira, Caitlin, Robertson, Jeandri, Chohan, Raeesah, Pitt, Leyland, Foster, Tim

    المصدر: Journal of service theory and practice. 33(2):309-327

    مصطلحات موضوعية: Digital technologies, Computerized text analysis, Online customer reviews, Customer experience, LIWC, Industrial Marketing, Industriell marknadsföring

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-96269
    https://doi.org/10.1108/JSTP-04-2022-0100
    https://ltu.diva-portal.org/smash/get/diva2:1748022/FULLTEXT01.pdf

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  9. 9
    From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world

    المؤلفون: Hannah, David, Ferreira, Caitlin, Pitt, Leyland

    المصدر: Psychology & Marketing. 40(7):1344-1360

    مصطلحات موضوعية: autoethnography, consumer behavior, nature, sensemaking, sustainability, Industrial Marketing, Industriell marknadsföring

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-96267
    https://doi.org/10.1002/mar.21810
    https://ltu.diva-portal.org/smash/get/diva2:1747663/FULLTEXT02.pdf

    View record at Wiley
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  10. 10
    I just work here! Employees as co-creators of the employer brand

    المؤلفون: Näppä, Anna, Ek Styvén, Maria, Professor, 1969, Foster, Tim

    المصدر: Scandinavian Journal of Hospitality and Tourism. 23(1):73-93

    مصطلحات موضوعية: Employer branding, employer brand equity, co-creation, employees, Industriell marknadsföring, Industrial Marketing

    وصف الملف: electronic

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-96199
    https://doi.org/10.1080/15022250.2023.2190934
    https://ltu.diva-portal.org/smash/get/diva2:1744832/FULLTEXT02.pdf

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