المؤلفون: Islam, Mohammad Mominul

المصدر: Journal of Islamic Marketing, 2020, Vol. 12, Issue 7, pp. 1385-1404.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-10-2018-0181

المؤلفون: Kok, Seng Kiong

المصدر: Journal of Islamic Marketing, 2020, Vol. 12, Issue 4, pp. 900-917.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-01-2020-0016

المؤلفون: Zainudin, Muhamad Izzuddin, Haji Hasan, Faridah, Othman, Abdul Kadir

المصدر: Journal of Islamic Marketing, 2019, Vol. 11, Issue 6, pp. 1277-1293.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-10-2018-0187

المؤلفون: El-Bassiouny, Noha M., Zahran, Nada

المصدر: Journal of Islamic Marketing, 2018, Vol. 9, Issue 3, pp. 673-682.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-04-2018-0069

المؤلفون: Jonathan Wilson

المصدر: Journal of Islamic Marketing, 2012, Vol. 3, Issue 2, pp. 104-107.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/17590831211232591

المؤلفون: B. Banejad, M. Tabatabai Nasab

المصدر: Journal of Fundamental and Applied Sciences; Vol 8, No 3 (2016): Special Issue; 721-737

مصطلحات موضوعية: Corporate branding, Islamic countries, Islam, Islamic branding, islamic marketing, islamic branding challenges, islamic branding capabilities, Business, Marketing, Muslim world, Islamic marketing

الوصف: In this paper, after presenting the basic concepts, capabilities and challenges of branding and marketing in Muslim countries are examined. The main objective of this paper is to describe and explain the challenges of branding and marketing potential in Islamic countries and expressing its potential capacities. Method of study is library and studying is primarily descriptive and analytical. This paper shows that there are a lot of areas and opportunities for branding and marketing in Islamic countries. On the other hand, many factors can create barriers to the growth of the brands coming from the Muslim world. However, if the right strategies are used, these challenges are not insurmountable. Creating products with a unique identity, based on basic goals and values of Islam and a reviving culture of innovation and development of innovative and competitive marketing strategies are of proposed methods to eliminate obstacles in the Islamic branding and marketing. Keywords: Islamic branding; islamic marketing; islamic branding challenges; islamic branding capabilities

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::61e30cbd71c4f06f49a0ad1a3bcea38a
https://www.ajol.info/index.php/jfas/article/view/142534

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المؤلفون: Wan Jamaliah Wan Jusoh, Y. L. Mohd Yusof

المصدر: Procedia - Social and Behavioral Sciences. 130:179-185

مصطلحات موضوعية: Service (business), media_common.quotation_subject, Logo, Advertising, Islam, Islamic branding, Focus group, Corporate branding, Muslim consumers, Perception, Halal Accreditations, Sharia-compliance, General Materials Science, Business, Product (category theory), Islamic marketing, Marketing, Accreditation, media_common

الوصف: There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Muslim consumer's perception and understanding of Islamic brands. 20 respondents were selected, which is Segment 1 were 8 females and 2 males. Meanwhile respondents from Segment 2 were 5 females and 5 males that are from various industries such as manufacturing, banking, education and plantation. Segment 1 consisted of students aged 20 to 26 years old and Segment 2 was adult working respondents aged 35 to 50 years old. From the focus group findings disclosed that most of consumers agreed that the Islamic branding defines as a product or service that meets the Sharia-compliant and any parties that involved in Halal accreditations should be seriously implemented strict procedures to the producers in getting the Halal logo. Additionally, significantly in promoting and improving the Islamic brands to the consumers, producers or marketers need to follow all the requirements that required by authorization bodies either in organization's practices and branding features to obtain consumer's trust and confidence upon Islamic branding.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::980978c96fde4cae91db234e641cfb99