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المؤلفون: AILLI, Souad
المصدر: Revue Marocaine de Recherche en Management et Marketing, Vol 1, Iss 11, Pp 130-144 (2011)
مصطلحات موضوعية: lcsh:Management. Industrial management, lcsh:HD28-70, lcsh:Marketing. Distribution of products, approche marketing – marketing stratégique – marketing mix – culture marketing – recherche marketing, lcsh:HF5410-5417.5
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c01cf9d3ef38db733d3b68d2ab43a2f0
https://revues.imist.ma/index.php?journal=REMAREM&page=article&op=view&path[]=3430&path[]=2462