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المؤلفون: Hyo Jung Chang, Morgan Ziegler, Jae Han Jay Min, Tun-Min Catherine Jai
المصدر: Fashion and Textiles, Vol 6, Iss 1, Pp 1-19 (2019)
مصطلحات موضوعية: Cultural Studies, Social Psychology, Buying intention, Strategy and Management, Materials Science (miscellaneous), media_common.quotation_subject, lcsh:Social Sciences, Brand image, Congruence (geometry), lcsh:TP890-933, 0502 economics and business, Millennials, Balance theory, Consumer behaviour, media_common, Marketing, Celebrity-brand congruence, Negative information, 05 social sciences, Negative publicity, Mean age, Advertising, lcsh:H, Attitudes, lcsh:Textile bleaching, dyeing, printing, etc, 050211 marketing, Psychology, Publicity, 050203 business & management