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المؤلفون: Naveen Donthu, Boonghee Yoo
المصدر: Journal of Product & Brand Management. 11:380-398
مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, Brand awareness, Advertising, Brand loyalty, Product (business), Brand management, Brand extension, Management of Technology and Innovation, Quality (business), Generalizability theory, Brand equity, business, media_common