المؤلفون: Hai Ninh Nguyen, Thanh Binh Nguyen

المصدر: Innovative Marketing, Vol 17, Iss 4, Pp 75-87 (2021)

مصطلحات موضوعية: Marketing, Index (economics), customer sense of online betrayal, negative online word of mouth, Betrayal, Communication, media_common.quotation_subject, brand hate, Economics, Econometrics and Finance (miscellaneous), Media studies, Marketing. Distribution of products, HF5410-5417.5, online public complaining, online boycott, Management of Technology and Innovation, Psychology, Outrage, Social Sciences (miscellaneous), media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a8d107600abbd748e0bc35a799ab810d
https://doi.org/10.21511/im.17(4).2021.07