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المؤلفون: Paulo Cesar Motta, Thomas G. Brashear, Elad Granot
المصدر: Journal of Business & Industrial Marketing. 27:547-553
مصطلحات موضوعية: Marketing, Data collection, Scrutiny, Knowledge management, Interview, business.industry, Plan (drawing), Development theory, Market research, Empirical research, Sociology, Business and International Management, business, Qualitative research