-
1دورية أكاديمية
المؤلفون: Novak, Thomas P., Stangor, Charles
المصدر: Marketing Science, 1987 Jan 01. 6(1), 82-97.
URL الوصول: https://www.jstor.org/stable/183818
-
2دورية أكاديمية
المؤلفون: Desarbo, Wayne S., Manrai, Ajay K.
المصدر: Marketing Science, 1992 Jan 01. 11(1), 1-20.
URL الوصول: https://www.jstor.org/stable/183862
-
3
المؤلفون: John Dawes
المساهمون: Dawes, John G
مصطلحات موضوعية: Marketing, Strategy and Management, brand-switching, cannibalisation, 05 social sciences, purchase duplication, market structure, brand portfolio, Advertising, Competitor analysis, Market structure, 0502 economics and business, partitions, Portfolio, sub-brands, 050211 marketing, Brand switching, Business, Robustness (economics), 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce3489f70d87c3860abe8476b7efb455
https://hdl.handle.net/11541.2/117569 -
4دورية أكاديمية
المؤلفون: Russell, Gary J., Bucklin, Randolph E., Srinivasan, V.
المصدر: Marketing Letters, 1993 Jan 01. 4(1), 5-18.
URL الوصول: https://www.jstor.org/stable/40216281
-
5
المؤلفون: Wann Yih Wu, Chinho Lin, Zhi Feng Wang
المصدر: International Journal of Market Research. 42:1-16
مصطلحات موضوعية: Marketing, Economics and Econometrics, Market structure, 0502 economics and business, 05 social sciences, 050211 marketing, Advertising, Business, Brand switching, Business and International Management, 050203 business & management, Brand loyalty
-
6
المؤلفون: Sehoon Park, Lakshman Krishnamurthi, Dipak C. Jain
المصدر: European Journal of Operational Research. 111:328-350
مصطلحات موضوعية: Market structure, Information Systems and Management, General Computer Science, Computer science, Management science, Modeling and Simulation, Brand switching, Management Science and Operations Research, Marketing, Variety seeking, Industrial and Manufacturing Engineering, Consumer behaviour, Variety (cybernetics)
-
7
المؤلفون: Anthony J. Zahorik
المصدر: European Journal of Operational Research. 76:344-358
مصطلحات موضوعية: Information Systems and Management, General Computer Science, Computer science, Aggregate (data warehouse), Caffeinated coffee, Management Science and Operations Research, Variety seeking, Individual level, Industrial and Manufacturing Engineering, Latent class model, Market structure, Modeling and Simulation, Econometrics, Brand switching, Marketing, Set (psychology)
-
8
المؤلفون: Ram C. Rao, Dipak C. Jain
المصدر: European Journal of Operational Research. 76:331-343
مصطلحات موضوعية: Information Systems and Management, General Computer Science, biology, Management Science and Operations Research, biology.organism_classification, Industrial and Manufacturing Engineering, Latent class model, Analisis factorial, Market structure, Chen, Modeling and Simulation, Simulated data, Statistics, Econometrics, Brand switching, Mathematics
-
9
المؤلفون: Thomas P. Novak
المصدر: Journal of Marketing Research. 30:267-287
مصطلحات موضوعية: Marketing, Economics and Econometrics, Theoretical computer science, 05 social sciences, 050401 social sciences methods, Market structure, Tree (data structure), 0504 sociology, Tree representation, restrict, 0502 economics and business, 050211 marketing, Business, Brand switching, Log-linear model, Business and International Management, Arc length
-
10
المؤلفون: Stephen France, Douglas Carroll
المصدر: Advances in Data Mining. Applications and Theoretical Aspects ISBN: 9783642030666
ICDMمصطلحات موضوعية: Competition (economics), Market structure, Mobile phone, Computer science, Common value auction, Advertising, Brand switching, Product (category theory), Bidding, Marketing research, ComputingMilieux_MISCELLANEOUS, Variety (cybernetics)
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6bfeb54274b5788f1bb516600ffae1f3
https://doi.org/10.1007/978-3-642-03067-3_10