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1دورية أكاديمية
Alternate Title: Consumer attitudes towards the integrated marketing communications of the UAE Etisalat company: A study of a sample of its subscribers in the emirate of Abu Dhabi. (English)
المؤلفون: خالد عبد الله أحم, عبد الملك ردمان ا
المصدر: Al-Bahith Al-Aalami; 2021, Vol. 13 Issue 52, p53-86, 34p
مصطلحات موضوعية: INTEGRATED marketing, INFORMATION & communication technologies for development, INTERACTIVE marketing, SCIENTIFIC community, INFORMATION services, ATTITUDE (Psychology), CHIEF information officers
مصطلحات جغرافية: ABU Dhabi (United Arab Emirates)