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1
المؤلفون: Yağci, Sibel
المساهمون: Çekiç Akyol, Ayça, İletişim Anabilim Dalı
مصطلحات موضوعية: Marketing, Digital marketing, Opinion leader, İletişim Bilimleri, Influencer marketing, Marketing communication, Halkla İlişkiler, Reklamcılık, Marketing methods, Social media, Popularity, Public Relations, Advertising, Phenomenology, Communication Sciences, Target group
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::5423d86ad983458372fb8fed97ace96d
https://acikbilim.yok.gov.tr/handle/20.500.12812/116817 -
2
المؤلفون: Ünlü, Volkan
المساهمون: Tüzel Uraltaş, Kıvanç Nazlım, Halkla İlişkiler Anabilim Dalı
مصطلحات موضوعية: Marketing, Location based data, Communication technology, Advertisements, Public Relations, İletişim Bilimleri, Communication, Marketing communication, Halkla İlişkiler, Communication Sciences, Marketing methods
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::90555c155b091cefef34a7d5edb883a9
https://acikbilim.yok.gov.tr/handle/20.500.12812/309484 -
3
المؤلفون: Tezcan, Elif Tuba
المساهمون: Yenğin, Deniz, Halkla İlişkiler ve Tanıtım Ana Bilim Dalı
مصطلحات موضوعية: Digitization, Marketing, Mobile marketing, Public relations, İletişim Bilimleri, Marketing communication, Halkla İlişkiler, Digital, Marketing methods, Location based data, Public Relations, Integrated marketing, Digital technology, Communication Sciences
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::599a75d29df13e031171f3f254f9410f
https://acikbilim.yok.gov.tr/handle/20.500.12812/627737 -
4
المؤلفون: Hashimzada, Aysel
المساهمون: Okay, Aydemir, Halkla İlişkiler ve Tanıtım Anabilim Dalı
مصطلحات موضوعية: Marketing, Social media, Public Relations, İşletme, Marketing communication, Halkla İlişkiler, Marketing methods, Social networks, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::30725ec011d55f4d4f06f888da590678
https://acikbilim.yok.gov.tr/handle/20.500.12812/171912 -
5
المؤلفون: Doğan, Şeyhmus
المساهمون: Topsümer, Füsun, Halkla İlişkiler ve Tanıtım Anabilim Dalı
مصطلحات موضوعية: Ethics, Marketing, Fair trade, Public Relations, İşletme, Marketing communication, Halkla İlişkiler, Trade, Marketing methods, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::487f2723ef3ebab9008e47eb440a655c
https://acikbilim.yok.gov.tr/handle/20.500.12812/343149 -
6
المؤلفون: Aksoy, Büşra
المساهمون: Alan, Gülseli Aygül, Maltepe Üniversitesi, Sosyal Bilimler Enstitüsü, Aksoy, Büşra, Halkla İlişkiler ve Tanıtım Ana Bilim Dalı
مصطلحات موضوعية: Purchasing decision, Purchasing behavior, Marketing, Lüks Marka, Marketing communication, Luxury, Luxury Consumption, Halkla İlişkiler, Reklamcılık, Vakko, Marketing methods, Consumer behavior, Luxury Brand, Marka, Public Relations, İşletme, Advertising, Luxury Clothing Fashion, Consumers, Brand, Lüks Giyim Modası, Lüks Tüketim, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a2f8c7e6be121138c2e1ee2f5ab34ac1
https://hdl.handle.net/20.500.12415/669 -
7
المؤلفون: Safdil, Fatma
المساهمون: Göksel, Ahmet Bülend, Ege Üniversitesi, Sosyal Bilimler Enstitüsü, Göksel, Ahmet Bülent, Halkla İlişkiler ve Tanıtım Anabilim Dalı
مصطلحات موضوعية: Marketing, Marketing policies, İletişim Bilimleri, Marketing communication, Communication, Halkla İlişkiler, Social responsibility, Marketing methods, Campaign, Public Relations, İşletme, Halkla İlişkiler ve Tanıtım A.B.D, Businesses, Communication Sciences, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d821c136c9583669f45f80f6abbd6e44
https://hdl.handle.net/11454/5706 -
8
المؤلفون: İlter, Dilek
المساهمون: Çelikcan, Peyami, Maltepe Üniversitesi, Sosyal Bilimler Enstitüsü, İlter, Dilek, Halkla İlişkiler ve Tanıtım Ana Bilim Dalı
مصطلحات موضوعية: Marketing, Marketing communication, Bütünleşik Pazarlama İletişimi, Sensation, Duyular, Halkla İlişkiler, Marketing methods, Brand image, Marka, Senses, Public Relations, Coca-Cola, İşletme, Marka Parçalama, Integrated marketing, Brand Smashing, Brand, Integrated Marketing Communication, Brand loyalty, Business Administration, Coca Cola
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e6bb073184fe78dd23ebe65891a3c5d2
https://hdl.handle.net/20.500.12415/2760 -
9
المؤلفون: Özgül, Nermin
المساهمون: Göksel, Ahmet Bülent, Halkla İlişkiler ve Tanıtım Anabilim Dalı, Ege Üniversitesi, Sosyal Bilimler Enstitüsü, Bülent, Göksel Ahmet
مصطلحات موضوعية: Marketing, Marketing strategies, İletişim Bilimleri, Marketing communication, Halkla İlişkiler, Marketing methods, Guerilla marketing, Public Relations, Halkla İlişkiler ve Tanıtım A.B.D, İşletme, Integrated marketing, Modernism, Communication Sciences, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::296c5986e0f671738cad24c4eb898c5a
https://acikbilim.yok.gov.tr/handle/20.500.12812/345065 -
10
المؤلفون: Diner, Ufuk Alptuğ
المساهمون: Eraslan Yayınoğlu, Pınar, Halkla İlişkiler Anabilim Dalı
مصطلحات موضوعية: Internet, Advertisements, İletişim Bilimleri, Marketing communication, Halkla İlişkiler, Reklamcılık, Marketing methods, Advertising effectiveness, Public Relations, Data warehouse, Advertising, Integrated marketing, Customer value, Customer relationships management, Advertisement mediums, Communication Sciences
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::fb89ecb41d16a4ec3882797f77e91f43
https://acikbilim.yok.gov.tr/handle/20.500.12812/427808