Alternate Title: Influencer Pazarlamasında Tüketici Sinizmi: Satın Alma Niyeti ve Marka Sadakati Üzerine Etki Analizi. (Turkish)

المؤلفون: GÖKERİK, Mehmet

المصدر: Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi; oca-mar2024, Vol. 13 Issue 1, p404-421, 18p

مصطلحات موضوعية: CYNICISM, CONSUMER attitudes, INFLUENCER marketing, BRAND loyalty, CONSUMERS, MARKETING research, STRUCTURAL equation modeling

المؤلفون: Guoquan Ye, Hudders, Liselot, De Jans, Steffi, De Veirman, Marijke

المصدر: Journal of Advertising; Apr/May2021, Vol. 50 Issue 2, p160-178, 19p

مصطلحات موضوعية: INFLUENCER marketing, SOCIAL media in business, SOCIAL marketing, MARKET value, MARKETING research, BIBLIOMETRICS, SCHOLARLY periodicals, CITATION indexes

المؤلفون: APOSTOL, Nicoleta Elena

المصدر: Romanian Journal of Communication & Public Relations; Jul2023, Vol. 25 Issue 2, p7-22, 16p

مصطلحات موضوعية: INFLUENCER marketing, CONSUMER attitudes, MARKETING research, CONSUMERS, CONSUMER behavior

المؤلفون: Botez, Andrei, Hietanen, Joel, Tikkanen, Henrikki

المصدر: Journal of Marketing Management; Nov2020, Vol. 36 Issue 15/16, p1391-1416, 26p

مصطلحات موضوعية: MARKETING research, CONSUMER research, INFLUENCER marketing, DOGMA, CONSUMER culture theory

المؤلفون: Husnayetti, Ramadhanty, Cantika Awalya, Erion

المصدر: Journal of Business & Management Studies (2709-0876); Jan/Feb2023, Vol. 5 Issue 1, p63-68, 6p

مصطلحات موضوعية: AFFILIATE programs (World Wide Web), INFLUENCER marketing, SHOPPING, CONTENT marketing, CONSUMER attitudes, CONSUMER preferences, MARKETING research

مصطلحات جغرافية: JAKARTA (Indonesia)

المؤلفون: Lou, Chen, Taylor, Charles R., Zhou, Xuan

المصدر: Journal of Current Issues & Research in Advertising (Routledge); 2023, Vol. 44 Issue 1, p60-87, 28p

مصطلحات موضوعية: INFLUENCER marketing, ADVERTISING effectiveness, EVIDENCE gaps, ADVERTISING, MARKETING research, CONSUMERS, FOLLOWERSHIP

المؤلفون: Hugh, Dean Charles, Dolan, Rebecca, Harrigan, Paul, Gray, Harriet

المصدر: European Journal of Marketing; 2022, Vol. 56 Issue 12, p3485-3515, 31p

مصطلحات موضوعية: INFLUENCER marketing, MARKETING effectiveness, INTERNET celebrities, CONSUMER psychology, MARKETING research

Alternate Title: The New Manipulation Strategy Of Global Concerns- Influencer Marketing. (English)

المؤلفون: Sarıkaya, Büşra Fadim

المصدر: Electronic Turkish Studies; Jun2022, Vol. 17 Issue 3, p615-625, 11p

مصطلحات موضوعية: INFLUENCER marketing, YOUNG consumers, YOUNG adults, OLDER people, MARKETING research

People: BOURDIEU, Pierre, 1930-2002

المؤلفون: Ghorbani, Zahra, Kargaran, Sanaz, Saberi, Ali, Haghighinasab, Manijeh, Jamali, Seyedh Mahboobeh, Ale Ebrahim, Nader

المصدر: Journal of Marketing Analytics; Jun2022, Vol. 10 Issue 2, p158-172, 15p

مصطلحات موضوعية: MARKETING research, INFLUENCER marketing, BIBLIOMETRICS, SOCIAL marketing, INTERNET marketing, MACHINE learning

المؤلفون: Gasser, Florian

المصدر: AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p598-601, 4p

مصطلحات موضوعية: INFLUENCER marketing, TOURISM marketing, MARKETING research