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المؤلفون: Rosanna Garcia, Olivier Toubia, Jacob Goldenberg
المصدر: Management Science. 60:3049-3066
مصطلحات موضوعية: Interpersonal ties, Extant taxon, Computer science, Strategy and Management, Econometrics, Management Science and Operations Research, Penetration process, Marketing, Marketing research
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4c6196445b1445da8f36dd2774dee1bb
https://doi.org/10.1287/mnsc.2014.1954 -
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المؤلفون: James B. Orlin, Joseph Johnson, Theodoros Evgeniou, Eric T. Bradlow, Ely Dahan, Fred M. Feinberg, Vithala R. Rao, Eleanor Mcdonnell Feit, Oded Netzer, Sam K. Hui, John Liechty, Olivier Toubia
المصدر: Marketing Letters. 19:337-354
مصطلحات موضوعية: Marketing, Structure (mathematical logic), Economics and Econometrics, Data collection, Argument, Management science, Economics, Business and International Management, Special case, Marketing research, Preference, Task (project management), Conjoint analysis
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المؤلفون: Laurent Flores, Olivier Toubia
المصدر: Marketing Science. 26(3):342-360
مصطلحات موضوعية: Marketing, business.industry, Management science, innovation, marketing research, marketing surveys, marketing tools, new product research, product development, Ideation, Machine learning, computer.software_genre, Convergent validity, New product research, Ask price, Convergence (routing), New product development, Artificial intelligence, Business and International Management, business, Marketing research, computer, Selection (genetic algorithm), Mathematics
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8cd1dc007bbe9e2cd43c56a0cbe9ebb3
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المؤلفون: Olivier Toubia
المصدر: Marketing Science. 25(5):411-425
مصطلحات موضوعية: Marketing, Knowledge management, business.industry, InformationSystems_INFORMATIONINTERFACESANDPRESENTATION(e.g.,HCI), media_common.quotation_subject, Principal–agent problem, Experimental economics, Creativity, Marketing strategy, idea generation, new product research, product development, marketing research, agency theory, experimental economics, game theory, Incentive, New product development, Economics, Business and International Management, Marketing research, business, Game theory, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2f6c2348aba214dca783b4969f5d7a76