المؤلفون: Adeogun, Margaret¹ (AUTHOR)

المصدر: Journal of Library Administration. Apr2022, Vol. 62 Issue 3, p359-375. 17p. 6 Color Photographs, 1 Diagram.

مصطلحات موضوعية: *Library marketing, *Academic libraries, Relationship marketing, Marketing strategy, Multicultural education, Marketing models, Higher education

المؤلفون: Tanner, Lewey¹

المصدر: Public Services Quarterly. Jul-Sep2023, Vol. 19 Issue 3, p233-239. 7p.

مصطلحات موضوعية: *Social media, *Library marketing, *Marketing of academic libraries, Marketing, Marketing strategy

المؤلفون: Poulis, Konstantinos

المصدر: Journal of International Marketing; Jun2024, Vol. 32 Issue 2, p12-32, 21p

مصطلحات موضوعية: EXPORT marketing, STANDARDIZATION, MARKETING strategy, MARKETING, LEGAL judgments, INTERNATIONAL markets

المؤلفون: Beichert, Maximilian, Bayerl, Andreas, Goldenberg, Jacob, Lanz, Andreas

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p40-63, 24p

مصطلحات موضوعية: INFLUENCER marketing, SOCIAL media, RATE of return, MARKETING strategy, ADVERTISING endorsements, DIRECT selling, TARGET marketing

المؤلفون: Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.

المصدر: Journal of Marketing; Jul2024, Vol. 88 Issue 4, p64-83, 20p

مصطلحات موضوعية: LIVE streaming, INFLUENCER marketing, USER-generated content, SOCIAL media, ADVERTISING effectiveness, MARKETING strategy, ELECTRONIC commerce

Reviews & Products: TIKTOK (Web resource)

المؤلفون: Agyei, Dominic Dankwah¹ dadankwah@uhas.edu.gh, Ngulube, Patrick²

المصدر: International Information & Library Review. Apr2023, Vol. 55 Issue 2, p143-158. 17p.

مصطلحات موضوعية: *Library marketing, *Academic libraries, *Librarians, Marketing strategy, Judgment sampling, Marketing planning

مصطلحات جغرافية: Ghana

المؤلفون: Jiao, Pengfei, Guo, Chunxiang

المصدر: 2024 International Conference on Integrated Circuits and Communication Systems (ICICACS) Integrated Circuits and Communication Systems (ICICACS), 2024 International Conference on. :1-5 Feb, 2024

Relation: 2024 International Conference on Integrated Circuits and Communication Systems (ICICACS)

المؤلفون: Prasitsupparote, Amonrat, Pasitsuparoad, Pakorn, Jungjit, Suwimol

المصدر: 2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON) Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON), 2024 Joint International Conference on. :318-323 Jan, 2024

Relation: 2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)

المؤلفون: George, Reece, D'Alessandro, Steven, Mehmet, Mehmet Ibrahim, Nikidehaghani, Mona, Evans, Michelle M., Laud, Gaurangi, Tedmanson, Deirdre

المصدر: Journal of Marketing; Jan2024, Vol. 88 Issue 1, p138-159, 22p

مصطلحات موضوعية: MEDICAL care marketing, DECOLONIZATION, INDIGENOUS Australians, MEDICAL care, ACTOR-network theory, HOLISM, MARKETING strategy

المؤلفون: Odocha, Chioma Peace¹ peace.odocha@uaes.edu.ng, Udo-Anyanwu, Adaora Joy² dradaudo@gmail.com, Opara, Genevive³ genevieveopara98@gmail.com, Okereke, Ada U. T.³ adatony.okereke@gmail.com

المصدر: Library Philosophy & Practice. 2023, p1-21. 21p.

مصطلحات موضوعية: *Academic libraries, *Academic librarians, *Library marketing, Online social networks, Social networks, Multilevel marketing, Social marketing, Marketing strategy

مصطلحات جغرافية: Imo State (Nigeria)

الشركة/الكيان: X Corp.