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المؤلفون: Manfred Bruhn, Verena Batt, Matthias Holzer, Sven Tuzovic
المصدر: Journal of Brand Management
مصطلحات موضوعية: Marketing, Brand commitment, business.industry, Strategy and Management, media_common.quotation_subject, Sponsorship-linked internal marketing, Marketing communication, Internal marketing, Corporate identity, Branding, Brand behavior, Sponsorship, Brand management, Brand image, Perception, Original Article, Quality (business), Element (criminal law), business, media_common
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2
المؤلفون: Stefanie Schnebelen, Manfred Bruhn
المصدر: Psychology & Marketing. 35:101-119
مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Brand management, 0502 economics and business, Happiness, 050211 marketing, 0501 psychology and cognitive sciences, business, Psychology, Social psychology, Applied Psychology, media_common
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3
المؤلفون: Stefanie Schnebelen, Manfred Bruhn
المصدر: European Journal of Marketing. 51:464-489
مصطلحات موضوعية: Marketing, Value (ethics), Process management, Process (engineering), Computer science, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Advertising, Field (computer science), New media, Originality, 0502 economics and business, 050211 marketing, Social media, 050203 business & management, Integrated marketing communications, media_common
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4
المؤلفون: Manfred Bruhn, Stefanie Schnebelen
المصدر: Die Unternehmung. 71:464-490
مصطلحات موضوعية: Pride, Order (business), Scale (social sciences), media_common.quotation_subject, Happiness, Price premium, Marketing, Construct (philosophy), Psychology, Vitality, media_common, Holy Grail
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5
المؤلفون: Manfred Bruhn, Matthias Holzer, Verena Batt
المصدر: Holzer, M, Batt, V & Bruhn, M 2015, ' Employees as a Second Audience : A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective ' Marketing ZFP-Journal of Research and Management, vol 37, no. 3, pp. 126-136 . DOI: 10.15358/0344-1369-2015-3-126
مصطلحات موضوعية: Marketing, Knowledge management, Social Psychology, business.industry, media_common.quotation_subject, Perspective (graphical), Scale development, Quality (business), Management studies, Business, ComputingMilieux_MISCELLANEOUS, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::139719fc0be540a154f00c8af33162b3
https://doi.org/10.15358/0344-1369-2015-3-18 -
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المؤلفون: Daniela B. Schäfer, Manfred Bruhn, Stefanie Schnebelen
المصدر: Industrial Marketing Management. 43:164-176
مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, Brand awareness, Advertising, Brand loyalty, Brand management, Brand community, Social exchange theory, Loyalty, Business, Brand equity, Customer to customer, media_common
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7
المؤلفون: Anja Zimmermann, Manfred Bruhn
المصدر: CSR, Sustainability, Ethics & Governance ISBN: 9783319446981
مصطلحات موضوعية: Knowledge management, Exploit, business.industry, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Communications management, Corporation, 0508 media and communications, 0502 economics and business, Corporate social responsibility, Business, Competence (human resources), 050203 business & management, Integrated marketing communications, Ethical code, Reputation, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3040b57190d1fbea07090bf940d6328c
https://doi.org/10.1007/978-3-319-44700-1_1 -
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المؤلفون: Stefanie Schnebelen, Manfred Bruhn
المصدر: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
مصطلحات موضوعية: Consumption (economics), business.industry, media_common.quotation_subject, Advertising, Telos, Holy Grail, Brand management, Silver bullet, Scale (social sciences), Happiness, Marketing, Construct (philosophy), business, Psychology, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::bb3cf3ecd77d2e191db266cf52e11a3e
https://doi.org/10.1007/978-3-319-11815-4_100 -
9
المؤلفون: Manfred Bruhn, Dominik Georgi
المصدر: Kredit und Kapital. 43:407-436
مصطلحات موضوعية: Categorization, business.industry, media_common.quotation_subject, Perception, Value (economics), Relevance (information retrieval), Quality (business), Customer relationship management, Marketing, business, Psychology, media_common, Private banking
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::efb6bc96b4b4bd82f6d231b6ef3a444d
https://doi.org/10.3790/kuk.43.3.407 -
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المؤلفون: Astrid Frommeyer, Manfred Bruhn, Karsten Hadwich
المصدر: Kredit und Kapital. 43:3-37
مصطلحات موضوعية: Conceptualization, media_common.quotation_subject, Relational communication, Customer satisfaction, Quality (business), State of the art review, Marketing, Communication quality, Empirical evidence, Construct (philosophy), Psychology, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4304571a7334934f9555778985369947
https://doi.org/10.3790/kuk.43.1.3