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1
المؤلفون: Gordon E. Greenley, Graham J. Hooley, John M. Rudd
المصدر: Journal of Business Research. 58:1483-1494
مصطلحات موضوعية: Marketing, Empirical research, Orientation (mental), Market orientation, Multiple stakeholder, Stakeholder analysis, Context (language use), Business, Stakeholder group
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2
المصدر: Journal of Strategic Marketing. 12:163-182
مصطلحات موضوعية: Marketing, Strategic planning, Orientation (mental), Strategy and Management, Stakeholder, Multiple stakeholder, Stakeholder analysis, Business, Stakeholder group, Competitive advantage, Stakeholder theory