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1
المؤلفون: Naning Fatmawatie
المصدر: IQTISHODUNA. 16:101-114
مصطلحات موضوعية: Consumption (economics), business.industry, Perspective (graphical), Islam, Mindset, Business, Descriptive research, Humanism, Marketing, Marketing strategy, Islamic marketing
الوصف: The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The study shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::da1fbe06e7bdc6b98cb8606abb995666
https://doi.org/10.18860/iq.v16i2.8861 -
2
المؤلفون: Diana Djuwita, Edy Setyawan, Aan Jaelani, Abdul Aziz, Nining Wahyuningsih
المصدر: Revista Rosa dos Ventos - Turismo e Hospitalidade. 12:811-838
مصطلحات موضوعية: Event (relativity), Political science, Perspective (graphical), Marketing, Tourism, Islamic marketing
الوصف: This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism products. Events and festivals that are held on an ongoing basis can become tourist attractions, used as a marketing place, and a strategy to create an image of the destination, thus attracting tourists' visits. The methodology used is the document review approach and trend analysis to observe and analyze the various events and festivals held from 2015 to 2019 and the shariah marketing mix that they apply. This article concludes that the shariah marketing mix in promoting events and festivals from various existing tourism segments, such as religious and traditional tourism, arts and cultural tourism, culinary tourism, nature tourism, and local economic tourism, has demonstrated a new concept for marketing tourism products, which emphasizes aspects of locality and uniqueness. So that this tourist destination is not only more potential and crowded by tourists, but also has shown the sustainability of the event and the festival itself.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f5c664a99ea867fa63f82710b7bfda05
https://doi.org/10.18226/21789061.v12i4p811 -
3
المؤلفون: Baker Ahmad Alserhan
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Marketing, History, Polymers and Plastics, business.industry, Field (Bourdieu), Perspective (graphical), Islam, Public relations, Industrial and Manufacturing Engineering, Islamic marketing, Corporate branding, Political science, Business and International Management, business
الوصف: PurposeThe paper aims to clarify some of the most important issues pertinent to the emerging field of Islamic branding (IB). Namely, it answers the following questions: what does IB mean? Why is it important and what makes it different from conventional branding? What are its types? What is the future of IB?Design/methodology/approachThis is a conceptual research paper that builds on the author's vast expertise and knowledge of the Islamic market and Islamic marketing and branding practices, ethics, and motivations to answer the various research questions.FindingsAlthough IB is qualitatively different from conventional branding, international branding experts still view it from the same perspective and, therefore, use conventional branding techniques when branding to Muslims. The motivations to underlying IB are not fully appreciated and the concept remains bound by an abstract understanding of Halal and Haram.Research limitations/implicationsThis is a conceptual paper and, as such, it is subject to the same limitations surrounding similar conceptual academic works.Practical implicationsThe paper will be of great value to marketers because it will help them improve their branding strategies when targeting the Muslim consumer and engaging the Islamic market.Social implicationsThe IB practices have the potential to add a human touch to the exploitive conventional branding practices common among today's marketers.Originality/valueThis is the first paper of its kind that conceptualizes and clarifies the various facets of IB.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dec7ff66cbe293450e2eef27578c15bd
https://doi.org/10.2139/ssrn.4001857 -
4
المؤلفون: Oguzhan Aydin, Selçuk Burak Haşıloğlu
المصدر: Journal of Islamic Marketing. 10:1219-1229
مصطلحات موضوعية: Marketing, Turkish, media_common.quotation_subject, Perspective (graphical), Advertising, Sample (statistics), Research findings, language.human_language, Islamic marketing, Promotion (rank), Content analysis, language, Business, media_common
الوصف: Purpose The purpose of this study is to find the most effective objects used in Ramadan TV ads of banks operated in Turkey and to determine superiority of the objects among these ads. Design/methodology/approach This research examines used objects in bank TV advertisements for the month of Ramadan by applying content analysis and fuzzy logic method. Findings The most prominent of the findings, as a result of the research, are kids and the elder objects in bank TV commercials. The research findings also reveal the importance of religious objects of Ramadan ads. Research limitations/implications The limitation of this research is non-generalization of the results because of sample size. Future research could explore the impact of objects used in TV ads on consumers with a larger sample size. Practical implications The banks are eager to look for opportunities by launching campaigns during the period of Ramadan. Special occasions such as religious holidays are seen as a new market that should not to be missed by the finance sector, and therefore, the number of bank TV commercials increase dramatically in this term. However, it is important for banks to know which objects are more effective. In this study, it is revealed that objects used in TV ads are more effective. Originality/value This is the first study to examine bank TV commercials during the period of Ramadan. It is also important to reflect Turkish consumers’ perspective and banks’ promotion activities in a Muslim country.
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المؤلفون: Mahamudul Hasan
المصدر: Journal of Islamic Marketing. 11:863-881
مصطلحات موضوعية: Marketing, business.industry, Field (Bourdieu), 05 social sciences, Perspective (graphical), Islam, Public relations, Viewpoints, Social marketing, Islamic marketing, Intervention (law), Work (electrical), 0502 economics and business, 050211 marketing, Sociology, business, 050212 sport, leisure & tourism
الوصف: PurposeThe purpose of this study is to propose and develop a new perspective in Islamic Marketing by Integrating Islamic Marketing principles and the conventional Social Marketing discipline.Design/methodology/approachThis is a conceptual study that is based on academic contributions gathered from the works of key academicians of Islamic Marketing and Social Marketing discipline. The author also presents personal viewpoints regarding the discipline. Conventional social marketing practices in various Muslim and non-Muslim countries have been studied with theoretical discussions. A critical approach has been applied in this study to assimilate Islamic marketing principles with existing social marketing theories.FindingsThe author proposes a distinct discipline of Islamic Marketing, which is termed as Islamic Social Marketing. The new discipline has been compared with conventional social marketing framework and practices to demonstrate its distinctive features. The critical analysis and discussion exhibit that the proposed new discipline has both similarities and dissimilarities with present social marketing theories and practices.Originality/valueThis study contributes to Islamic Marketing discipline by proposing a unique field that has been termed as “Islamic Social Marketing”. Although many studies have been conducted on Islamic marketing, the analysis of social marketing in light of Islamic Marketing principles remains clearly in a vacuum-like situation. The current research work is a starting point for academic discussions on this issue that can provide guidelines to develop social marketing intervention programs for Muslim-dominated societies and assist Islamic value-driven social marketing practitioners.
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6Causality in Islamic marketing research: Building consistent theories and stating correct hypotheses
المؤلفون: Ibraheem Bahiss, Djavlonbek Kadirov, Ahmet Bardakcı
مصطلحات موضوعية: Marketing, Structure (mathematical logic), Research methodology, Perspective (graphical), Methodology, Hypothesis development, Islam, Causality, Islamic marketing, Scholarship, Occasionalism, Desecularization, Theory, Sociology, Positive economics
الوصف: Purpose Highlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic marketing research perspective and extends a number of suggestions for improving theory building and hypothesis development in the field. Design/methodology/approach The approach taken is largely conceptual. In addition, this study collates the stated hypotheses in the articles published in this journal in the past five years and analyses the structure of causal statements to uncover key tendencies. Findings The review of historical and current views on causality indicates that most commentators agree that assuming the existence of the necessary connection between cause and effect is misleading. The Islamic traditions based on occasionalism and modern science agree that causal statements reflect, at best, probabilistic assumptions. Research limitations/implications This paper offers a number of insights and recommendations for theory building and hypothesis development in Islamic marketing. By following the occasionalism perspective and the notion of Sunnah of Allah, researchers will be able to build methodologically coherent and genuine Islamic marketing knowledge. Practical implications Correctly stated and tested hypotheses can be used by public policymakers to enforce effective consumer and market policies. Originality/value This paper tackles a complex issue of causality in Islamic marketing research which has not hitherto been discussed well in the literature. This research is also a unique step towards developing pioneering avenues within the domain of Islamic marketing research methodology.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::318a96ea902c75b1caef6c336b545c36
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7
المؤلفون: Norlia Ahmad
المصدر: Journal of Islamic Marketing. 9:152-166
مصطلحات موضوعية: Marketing, Value (ethics), business.industry, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Islam, Commit, Public relations, Humanism, Islamic marketing, Faith, Originality, Political science, 0502 economics and business, 050211 marketing, business, 050203 business & management, media_common
الوصف: Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress, insights from other marketing disciplines and phenomena that focus on treating consumers as “individuals” instead of merely target markets. It consists of an inclusive approach guided by a notion that Islamic marketing debates should not merely attempt to “see” (understand) Muslim consumers or Islamic markets but to also enhance efforts to “see” and (re)discover Islam. Findings This paper reiterates a view of Islam as both a faith and activity; it argues that this view should be the basis of critical analysis on the intersections of Islam and marketing. It also highlights the overlap between Islamic marketing and humanistic marketing, thus offers more inclusive approach to Islamic marketing debates. Based on the arguments of Islam as a deen and marketing as part of human activity, it provides further directions for critical and continuous efforts to explore the questions of “what, why and how” Islam can contribute to the advancement of marketing theory and practice. Originality/value This paper presents a renewed perspective to current debates on Islamic marketing; it stresses on the importance of building a case in which Islam has something to commit to contemporary marketing issues and problems.
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8
المؤلفون: Ishak Ramli, Mumtaz Mokhtar, Mohamad Rahimi Osman, Mohamad Noorman Masrek, D’zul Haimi Md Zain, Zarlina Mohd Zamari
المصدر: Volume: 5, Issue: 14 900-907
IJASOS-International E-journal of Advances in Social Sciences
SOCIOINT 2019, 6th International Conference on Education, Social Sciences and Humanities-Abstracts and Proceedings, 24-26 June 2019, İstanbul, TURKEYمصطلحات موضوعية: business.industry, Marketing Strategy,Visual Art,Halal Concept,Model,Islamic Shariah, 05 social sciences, Perspective (graphical), 0211 other engineering and technologies, 021107 urban & regional planning, Islam, 02 engineering and technology, Marketing strategy, Field (computer science), Islamic marketing, Visual arts, Research model, Product (business), Social, Order (exchange), 0502 economics and business, Business, Sosyal, 050203 business & management
الوصف: Visual art marketing strategy is a crucial aspect to be taken into consideration in order to ensure the continuous development of visual art field. It assists visual art practitioners to keep being productive in their efforts to come out with more art pieces to be sold. A few previous researches featured several marketing strategies for visual arts: nevertheless, there is no attempt to look at visual art marketing from the perspective of Islamic shariah. With uncertainties looming on visual art’s place in marketing world, the researchers recognize the need to study the concept of Islamic shariah in visual art marketing strategies. Based on this identified research gap, this study aims to produce a model that is related to the Islamic shariah concept regarding visual art marketing strategies. As a result, the discussion on the model involves several aspects namely: 1) product; 2) production process; 3) market place; 4) retailer / collectors; and 5) transactions. Recommendation for future research direction in this area is a more comprehensive study on Islamic marketing strategies in visual art.
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d7c7d285b2008f6663d6915e29740557
https://dergipark.org.tr/tr/pub/ijasos/issue/48490/591910 -
9
المؤلفون: Rozita Naina Mohamed, Bee Li Yeo
المصدر: Advanced Science Letters. 23:7388-7390
مصطلحات موضوعية: Customer retention, Health (social science), General Computer Science, General Mathematics, media_common.quotation_subject, 05 social sciences, Perspective (graphical), General Engineering, Advertising, Cosmetics, Education, Islamic marketing, General Energy, 0502 economics and business, 050211 marketing, Business, Peer pressure, Marketing, 050203 business & management, General Environmental Science, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::154749a5e26b3f215a5644903ed0fd2d
https://doi.org/10.1166/asl.2017.9481 -
10
المؤلفون: Nazlida Muhamad, Vai Shiem Leong, Dick Mizerski
المصدر: Journal of Islamic Marketing. 7:74-94
مصطلحات موضوعية: Marketing, 05 social sciences, Perspective (graphical), Theory of planned behavior, Advertising, Cognition, Islamic marketing, Multivariate analysis of variance, Consumer knowledge, 0502 economics and business, Economics, 050211 marketing, Product (category theory), Religious orientation, Social psychology, 050203 business & management
الوصف: Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of religious orientation on young Malaysian Muslims’ product knowledge, and the extent of religious orientation and gender on Muslim consumers’ attitude and behaviour towards three contemporary fatwa rulings of products. Findings – Respondents’ religious orientation differentiates their knowledge on fatwa prohibition ruling of selected brand and behaviours. Consumers’ religious orientation and gender explain consumers’ behavioural responses to variables of the Theory of Planned Behaviour for three behaviours. Evidence suggests that ruling types affects (conditional and unconditional) consumers’ responses. Research limitations/implications – Greater insights are provided on Muslims’ motivation to search information of controversial products, and their subsequent perception and behavioural reactions to controversial products. Findings are limited to the Malaysian Muslim consumers. Practical implications – The fact that contemporary fatwa reached young Muslim generations indicates that managers have to be wary of fatwa to predict Muslim consumers’ marketplace behaviours. Social implications – A significant number of young Malaysian Muslims are keeping abreast with contemporary fatwa. This suggests that they received an early and substantial exposure to Islamic way of life through their socialisation. Originality/value – This study offer insights into the understandings of the young Muslim generation regarding contemporary fatwa on products, and revealed significant findings in relation to consumer product knowledge and religious influences on consumer behaviour.
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