المؤلفون: Janakiraman, Narayan, Meyer, Robert J., Morales, Andrea C.

المصدر: Journal of Consumer Research, 2006 Dec 01. 33(3), 361-369.

Relation: Narayan Janakiraman is assistant professor of marketing at the Eller College of Management, University of Arizona, 320L McClelland Hall, 1120 East Helen Street, Tucson, AZ 85721 ( narayan@eller.arizona.edu ). Robert J. Meyer is the Gayfryd Steinberg Professor of Marketing at the Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, PA 19104‐6340 ( meyerr@wharton.upenn.edu ). Andrea C. Morales is assistant professor of marketing at the W. P. Carey School of Business, Arizona State University, P.O. Box 874106, Tempe AZ 85287‐4106 ( acmorales@asu.edu ). Authors are listed alphabetically. The authors gratefully acknowledge the editor, the associate editor, and the reviewers for their helpful suggestions and comments on previous versions of the article.

URL الوصول: https://www.jstor.org/stable/10.1086/508440

المؤلفون: Assunção, João L., Meyer, Robert J.

المصدر: Management Science, 1993 May 01. 39(5), 517-535.

URL الوصول: https://www.jstor.org/stable/2632592

المؤلفون: Meyer, Robert J., Assunção, João

المصدر: Marketing Science; Winter90, Vol. 9 Issue 1, p18, 24p, 1 Diagram, 4 Charts, 2 Graphs

مصطلحات موضوعية: CONSUMER behavior, PURCHASING, PRICING, CONSUMER preferences, DECISION making, DECISION theory, PRICES