نتائج البحث - "digital advertising"

1

مؤتمر

Understanding Privacy-Control Arrangements Based on a Theory of Interactive Computation in B2C Service Models

المصدر: 2016 49th Hawaii International Conference on System Sciences (HICSS) System Sciences (HICSS), 2016 49th Hawaii International Conference on. :5348-5357 Jan, 2016

Relation: 2016 49th Hawaii International Conference on System Sciences (HICSS)

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دورية أكاديمية

Evaluating prosocial COVID-19 messaging frames: Evidence from a field study on Facebook

المؤلفون: Sachin Banker, Joowon Park

المصدر: Judgment and Decision Making, Vol 15, Pp 1037-1043 (2020)

مصطلحات موضوعية: prosocial framing, social media, digital advertising, COVID-19, Social Sciences, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.cambridge.org/core/product/identifier/S1930297500008226/type/journal_article; https://doaj.org/toc/1930-2975

URL الوصول: https://doaj.org/article/cfae4514f7944eb091155b4a2db2ea99

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دورية أكاديمية

Protective behavior against personalized ads: Motivation to turn personalization off

المؤلفون: Joanna Strycharz, Guda van Noort, Edith Smit, Natali Helberger

المصدر: Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, Vol 13, Iss 2 (2019)

مصطلحات موضوعية: Personalized digital advertising, consumer empowerment, consumer knowledge, protection motivation theory, computational research, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://cyberpsychology.eu/article/view/11972; https://doaj.org/toc/1802-7962

URL الوصول: https://doaj.org/article/32b01e0b16774b1f8294415cecb7611e

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4

¿Una palabra vale más que mil imágenes? Imágenes mentales evocadas por las marcas en la publicidad

المؤلفون: Diana Gavilan, Maria Avello

المصدر: Cuadernos.info. :125-145

مصطلحات موضوعية: Information processing, Dual-coding theory, Logo, Advertising, Psychology, Empirical evidence, Mental image, Digital advertising, Test (assessment)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::bc314f18f2d5c93f944228f012989df0
https://doi.org/10.7764/cdi.49.27887

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Vaccine advertising: preach to the converted or to the unaware?

المؤلفون: Elad Yom-Tov, Masha Krupenkin, David Rothschild

المصدر: npj Digital Medicine, Vol 4, Iss 1, Pp 1-8 (2021)
NPJ Digital Medicine

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ee1dc00b28c37170bf2067b97a84e346
https://doaj.org/article/59d21970efa2418697ee35359e420f29

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6

'Role' of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising

المؤلفون: Kimberly Kelling, Samuel Tham

المصدر: Journal of Interactive Advertising. 21:68-74

مصطلحات موضوعية: Marketing, Potential impact, Communication, media_common.quotation_subject, 05 social sciences, ComputingMilieux_PERSONALCOMPUTING, 050801 communication & media studies, Dice, Advertising, Exploratory analysis, 0508 media and communications, Perception, 0502 economics and business, 050211 marketing, Psychology, Digital advertising, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::730902c192e455446cdc0c28997da772
https://doi.org/10.1080/15252019.2021.1875941

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7

Revisiting Consumer-Responses Models: Are Suitable for Post-Millennials?

المؤلفون: David Kimber, Ricardo Leiva

المصدر: Communication & Society (Formerly Comunicación y Sociedad), Vol 33, Iss 4 (2020)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e80b019cd5bdf77be20e548c9af2a1b
https://doi.org/10.15581/003.33.4.33-45

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8

AdHealth: a feasibility study to measure digital food marketing to adolescents through Facebook

المؤلفون: Bruce Kidd, Boyd Swinburn, Stefanie Vandevijvere, Sally Mackay, Christof Lutteroth

المصدر: Public Health Nutr
Kidd, B, Mackay, S, Swinburn, B, Lutteroth, C & Vandevijvere, S 2021, ' AdHealth : A feasibility study to measure digital food marketing to adolescents through Facebook ', Public Health Nutrition, vol. 24, no. 2, pp. 215-222 . https://doi.org/10.1017/S1368980020001561

مصطلحات موضوعية: Web server, Facebook, Adolescent, Medicine (miscellaneous), 030209 endocrinology & metabolism, Adolescents, computer.software_genre, Beverages, 03 medical and health sciences, 0302 clinical medicine, SDG 3 - Good Health and Well-being, 0502 economics and business, Web page, Digital advertising, Food Industry, Humans, Social media, Duration (project management), Child, ComputingMilieux_MISCELLANEOUS, Marketing, Nutrition and Dietetics, Food marketing, 05 social sciences, Public Health, Environmental and Occupational Health, Advertising, Test (assessment), Europe, Food, Feasibility Studies, Television, 050211 marketing, Document Object Model, Psychology, Social Media, Mobile device, computer, Research Paper, New Zealand