نتائج البحث - "Heritage tourism"

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دورية أكاديمية

The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941).

المصدر: Corporate Communications: An International Journal; 2024, Vol. 29 Issue 1, p9-23, 15p

مصطلحات موضوعية: PUBLIC relations firms, PUBLIC relations, HERITAGE tourism, TOURISM marketing, INTEGRATED marketing, ECONOMIC uncertainty, PLACE marketing, CORPORATE communications

مصطلحات جغرافية: THAILAND

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دورية أكاديمية

عُوِديَّة من خالل مركز ِميَّة في تعزيز القوة الناعمة ال ُّ دور العالقات العا َّمة ال َّرقْ االتصال واإلعالم الجديد بوزارة الخارجية: دراسة ميدانية. (Arabic)

Alternate Title: The Role of Digital Public Relations in Strengthening Saudi Soft Power through the New Communication and Information Center of the Ministry of Foreign Affairs. (English)

المؤلفون: صالح عبد الحفيظ ب, فيصل هالل دويرج ا

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct-Dec2022, Issue 42 Part 2, p727-772, 47p

مصطلحات موضوعية: DIGITAL communications, STATE power, NATIONAL character, SOFT power (Social sciences), DIGITAL technology, HERITAGE tourism

مصطلحات جغرافية: SAUDI Arabia

الشركة/الكيان: UNITED States. Dept. of State

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The relevance of motivation, authenticity and destination image to explain future behavioural intention in a UNESCO World Heritage Site

المؤلفون: Vivina Almeida Carreira, M. Rosario González-Rodríguez, M. Carmen Díaz-Fernández

المصدر: Current Issues in Tourism. 25:650-673

مصطلحات موضوعية: Scope (project management), business.industry, 05 social sciences, Geography, Planning and Development, Heritage tourism, Unesco world heritage, Public relations, Destination image, Tourism, Leisure and Hospitality Management, Political science, 0502 economics and business, 050211 marketing, Relevance (information retrieval), business, 050212 sport, leisure & tourism, Tourism

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4bfa1546d0ec6299110b542111ce9fa6
https://doi.org/10.1080/13683500.2021.1905617

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How Does Brand Legitimacy Shapes Brand Authenticity and Tourism Destination Loyalty: Focus on Cultural Heritage Tourism

المؤلفون: Gyehee Lee, Xiaohua Chen

المصدر: GLOBAL BUSINESS FINANCE REVIEW. 26:53-67

مصطلحات موضوعية: Focus (computing), Legitimacy theory, Brand trust, business.industry, media_common.quotation_subject, Public relations, Cultural heritage, Brand authenticity, ddc:650, Loyalty, Sociology, Brand legitimacy, Business and International Management, business, Cultural heritage tourism, Finance, Legitimacy, Tourism, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0c89f408ca35d423fbdfcd1cf06066c6
https://doi.org/10.17549/gbfr.2021.26.1.53

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Cultural localization in online heritage promotion

المؤلفون: Peter Kerkhof, Lorenzo Cantoni, Emanuele Mele

المساهمون: Communication Science, Network Institute, Communication Choices, Content and Consequences (CCCC)

المصدر: Mele, E, Kerkhof, P & Cantoni, L 2021, ' Cultural localization in online heritage promotion ', Journal of Heritage Tourism, vol. 16, no. 3, pp. 300-316 . https://doi.org/10.1080/1743873x.2020.1779731
Journal of Heritage Tourism, 16(3), 300-316. Taylor and Francis Ltd.

مصطلحات موضوعية: History, business.industry, media_common.quotation_subject, 05 social sciences, Collectivism, Heritage tourism, Public relations, SDG 11 - Sustainable Cities and Communities, Individualism, Promotion (rank), Tourism, Leisure and Hospitality Management, 0502 economics and business, Cultural values, 050211 marketing, Hofstede's cultural dimensions theory, Sociology, business, 050212 sport, leisure & tourism, media_common