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1
المؤلفون: Sarwar M. Azhar, Maqsood Hussain Bhutto, Syed Adil Shah
مصطلحات موضوعية: Marketing, halal, business.industry, Islamic marketing mix, 05 social sciences, integrative review, Halal market, Public relations, kuluttajakäyttäytyminen, Islamic marketing, islamilainen kulttuuri, muslimit, markkinointi, 0502 economics and business, 050211 marketing, Sociology, business, Halal marketing, islamilaiset maat, 050203 business & management, muslim consumers
الوصف: Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Research limitations/implications Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions. Practical implications Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products. Originality/value This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.
وصف الملف: application/pdf; fulltext
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::baa421859792e6ce22450938f61815a1
http://urn.fi/URN:NBN:fi:jyu-202110265354 -
2
المؤلفون: Md. Abul Kalam Azad, Md. Abdullah Al Mamun, Carolyn Strong
المصدر: International Journal of Consumer Studies. 45:964-984
مصطلحات موضوعية: Marketing, Economics and Econometrics, Bibliometric analysis, Research areas, business.industry, Business community, Public Health, Environmental and Occupational Health, Public relations, Marketing mix, Islamic marketing, Globalization, Content analysis, Political science, business, Applied Psychology, Consumer behaviour
الوصف: This study adopts a novel approach by combining two complementary tools: bibliometric method of scientific mapping and content analysis of 113 published articles on Islamic Marketing (IM) to provide a comprehensive review of IM literature and pinpoints potential research areas. Results reveal that earlier studies have only examined multiple facets of IM while keeping theoretical perspective almost untouched. Results also highlight the concentration of publications to Islamic-specific journals, restricting its focus to minimum issues of IM, thereby exerting limited influence on greater business community. This study reveals five distinct areas within IM research: (a) Theoretical aspects of IM and Muslim consumers, (b) IM ethics and practices, (c) Halal logistics and Consumer behaviour, (d) IM Communications, and (e) IM strategies & Globalization. Thus far, studies have predominantly investigated these IM aspects while the other areas remain relatively under-researched. Potential research agenda in the IM literature emerge that present avenues for future research, namely to: (a) examination of process, physical evidence and performance elements of marketing mix and (b) examination of IM mix for ensuring customer and religious satisfaction apart from other future research areas identified in this study.
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3
المؤلفون: Baker Ahmad Alserhan
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Marketing, History, Polymers and Plastics, business.industry, Field (Bourdieu), Perspective (graphical), Islam, Public relations, Industrial and Manufacturing Engineering, Islamic marketing, Corporate branding, Political science, Business and International Management, business
الوصف: PurposeThe paper aims to clarify some of the most important issues pertinent to the emerging field of Islamic branding (IB). Namely, it answers the following questions: what does IB mean? Why is it important and what makes it different from conventional branding? What are its types? What is the future of IB?Design/methodology/approachThis is a conceptual research paper that builds on the author's vast expertise and knowledge of the Islamic market and Islamic marketing and branding practices, ethics, and motivations to answer the various research questions.FindingsAlthough IB is qualitatively different from conventional branding, international branding experts still view it from the same perspective and, therefore, use conventional branding techniques when branding to Muslims. The motivations to underlying IB are not fully appreciated and the concept remains bound by an abstract understanding of Halal and Haram.Research limitations/implicationsThis is a conceptual paper and, as such, it is subject to the same limitations surrounding similar conceptual academic works.Practical implicationsThe paper will be of great value to marketers because it will help them improve their branding strategies when targeting the Muslim consumer and engaging the Islamic market.Social implicationsThe IB practices have the potential to add a human touch to the exploitive conventional branding practices common among today's marketers.Originality/valueThis is the first paper of its kind that conceptualizes and clarifies the various facets of IB.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dec7ff66cbe293450e2eef27578c15bd
https://doi.org/10.2139/ssrn.4001857 -
4
المؤلفون: Mahamudul Hasan
المصدر: Journal of Islamic Marketing. 11:863-881
مصطلحات موضوعية: Marketing, business.industry, Field (Bourdieu), 05 social sciences, Perspective (graphical), Islam, Public relations, Viewpoints, Social marketing, Islamic marketing, Intervention (law), Work (electrical), 0502 economics and business, 050211 marketing, Sociology, business, 050212 sport, leisure & tourism
الوصف: PurposeThe purpose of this study is to propose and develop a new perspective in Islamic Marketing by Integrating Islamic Marketing principles and the conventional Social Marketing discipline.Design/methodology/approachThis is a conceptual study that is based on academic contributions gathered from the works of key academicians of Islamic Marketing and Social Marketing discipline. The author also presents personal viewpoints regarding the discipline. Conventional social marketing practices in various Muslim and non-Muslim countries have been studied with theoretical discussions. A critical approach has been applied in this study to assimilate Islamic marketing principles with existing social marketing theories.FindingsThe author proposes a distinct discipline of Islamic Marketing, which is termed as Islamic Social Marketing. The new discipline has been compared with conventional social marketing framework and practices to demonstrate its distinctive features. The critical analysis and discussion exhibit that the proposed new discipline has both similarities and dissimilarities with present social marketing theories and practices.Originality/valueThis study contributes to Islamic Marketing discipline by proposing a unique field that has been termed as “Islamic Social Marketing”. Although many studies have been conducted on Islamic marketing, the analysis of social marketing in light of Islamic Marketing principles remains clearly in a vacuum-like situation. The current research work is a starting point for academic discussions on this issue that can provide guidelines to develop social marketing intervention programs for Muslim-dominated societies and assist Islamic value-driven social marketing practitioners.
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المؤلفون: Norlia Ahmad
المصدر: Journal of Islamic Marketing. 9:152-166
مصطلحات موضوعية: Marketing, Value (ethics), business.industry, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Islam, Commit, Public relations, Humanism, Islamic marketing, Faith, Originality, Political science, 0502 economics and business, 050211 marketing, business, 050203 business & management, media_common
الوصف: Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress, insights from other marketing disciplines and phenomena that focus on treating consumers as “individuals” instead of merely target markets. It consists of an inclusive approach guided by a notion that Islamic marketing debates should not merely attempt to “see” (understand) Muslim consumers or Islamic markets but to also enhance efforts to “see” and (re)discover Islam. Findings This paper reiterates a view of Islam as both a faith and activity; it argues that this view should be the basis of critical analysis on the intersections of Islam and marketing. It also highlights the overlap between Islamic marketing and humanistic marketing, thus offers more inclusive approach to Islamic marketing debates. Based on the arguments of Islam as a deen and marketing as part of human activity, it provides further directions for critical and continuous efforts to explore the questions of “what, why and how” Islam can contribute to the advancement of marketing theory and practice. Originality/value This paper presents a renewed perspective to current debates on Islamic marketing; it stresses on the importance of building a case in which Islam has something to commit to contemporary marketing issues and problems.
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المؤلفون: Berfu Ilter
المصدر: IOSR Journal of Business and Management. 18:29-35
مصطلحات موضوعية: Entrepreneurial culture, business.industry, Perception, media_common.quotation_subject, Business, Marketing, Public relations, Islamic marketing, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2e94cf47fba4306cf92bad116755938a
https://doi.org/10.9790/487x-1809022935 -
7
المؤلفون: Qurtubi
المصدر: 2019 IEEE 6th International Conference on Industrial Engineering and Applications (ICIEA).
مصطلحات موضوعية: Promotion (rank), Systematic review, business.industry, Political science, media_common.quotation_subject, Islam, Public relations, business, media_common, Islamic marketing
الوصف: This article discusses about research in Islamic Marketing and Promotion. It is addressed to provide understanding on Islamic marketing and promotion that has been performed by previous researches as well as future possible researches. The method that employed in this research is Systematic Literature Review. The review is conducted by exploring 28 papers that include the word of Islamic marketing, Islamic promotion, and Islamic Advertising on the title. From the discussion, it could be concluded that, based on the objectives, the research on Islamic marketing and promotion is grouped into six discussion, which are theory of Islamic marketing, Ethics on Islamic marketing, Islamic marketing mix, the roles of academicians in Islamic marketing, Islamic promotion and Islamic advertising.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::18bf0b41859696a8c9823304e2a49d44
https://doi.org/10.1109/iea.2019.8714902 -
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المؤلفون: Sarah Turnbull, Liza Howe-Walsh, Aisha Wood Boulanouar
المصدر: Turnbull, S L, Howe-Walsh, L J & Boulanouar, A 2016, ' The advertising standardisation debate revisited : implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States ', Journal of Islamic Marketing, vol. 7, no. 1, pp. 2-14 . https://doi.org/10.1108/JIMA-11-2014-0072
مصطلحات موضوعية: Islamic ethics, media_common.quotation_subject, Human Resources, Faith, Middle East, 0502 economics and business, Economics, Justice (ethics), Human resources, advertising, media_common, Marketing, business.industry, 05 social sciences, Marketing, Advertising and Sales, Advertising, Islam, Public relations, Conceptual framework, Islamic Marketing, Conceptual model, 050211 marketing, business, 050203 business & management
الوصف: Purpose – The purpose of this paper is to bridge the gap between previous examinations of advertising standardisation and consideration of Islamic ethics to develop a better understanding of how Islamic values influence global advertising strategy. Design/methodology/approach – This paper is based on a critical review of the literature. The paper presents a conceptual framework which considers both the environmental influences and Islamic ethics which need to be considered when developing advertising strategy in Middle East Islamic States. Findings – The authors assert the importance of considering Islamic ethics when planning advertising in the Islamic Middle East. In particular, six dominant ethical dimensions are provided for marketing scholars and practitioners to observe: unity (Tawheed), Iman (faith), Khilafah (trusteeship), Balance, Justice or Adl and Free will. Research limitations/implications – The conceptual model presented provides a useful starting point to generate further academic debate and empirical verification. Originality/value – The paper extends our understanding of the influence of Islamic ethics on advertising and contributes to the wider marketing standardisation literature by considering religion as a key driver in the debate.
وصف الملف: application/pdf
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9
المؤلفون: Luqman Zakariyah
المصدر: Handbook of Research on Islamic Business Ethics. :162-182
مصطلحات موضوعية: Promotion (rank), business.industry, media_common.quotation_subject, Islam, Accounting, International business, Public relations, business, Islamic marketing, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5bfbef41486b0d588096b7ffbcb65edc
https://doi.org/10.4337/9781781009451.00019 -
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المؤلفون: Paul Sergius Koku, Osman Jusoh
المصدر: Journal of Islamic Marketing. 5:366-378
مصطلحات موضوعية: Marketing, Theory building, Work (electrical), business.industry, Field (Bourdieu), Sociology, Public relations, business, Development theory, Practical implications, Knowledge development, Islamic marketing
الوصف: Purpose – The purpose of this study is to argues for theory development in Islamic marketing and attempts to lay the ground work by drawing on other social sciences. Design/methodology/approach – This paper is based on a critical review of the literature for insights that advance Islamic marketing. Findings – The study suggests that scholars in the area of Islamic marketing should start working towards the development of a theory of Islamic marketing. While this theory will draw on the unique engagement of Muslims with non-Muslims, it will offer an opportunity to explain and predict the world around us. Research limitations/implications – This is purely a theoretical piece that is aimed at knowledge development in the field, and, as such, it does not give much guidance to the practitioner, instead in invites other academics to draw on the world around us as they engage in their scholarly activities towards theory building. Practical implications – The study gives directions for areas of possible future research in Islamic marketing. Social implications – Broadening the research efforts in Islamic marketing as advocated in this paper does have several important social implications. Originality/value – This study is rare in terms of the issues it raises.
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