Alternate Title: Factors Influencing Public Relations Practitioners' Acceptance and Use of Digital Applications: A Field Study Based on the Unified Theory of Technology Acceptance and Use (UTAUT). (English)

المؤلفون: هديل بنت علي اليح

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct-Dec2022, Issue 42 Part 2, p585-620, 37p

مصطلحات موضوعية: STATISTICAL correlation, SOCIAL impact, PUBLIC sector, PUBLIC relations, STATISTICAL significance, SOCIAL media

مصطلحات جغرافية: SAUDI Arabia