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1
المؤلفون: Manfred Bruhn, Verena Batt
المصدر: Journal of Service Management Research. 3:137-147
مصطلحات موضوعية: Service (business), Organizational citizenship behavior, business.industry, External image, Public relations, business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::daebfcd12cbd1d20524ce7a0975a9609
https://doi.org/10.15358/2511-8676-2019-3-137 -
2
المؤلفون: Manfred Bruhn, Corina Braun
المصدر: Marketing ZFP. 38:5-21
مصطلحات موضوعية: Marketing, Product (business), Service (business), Voice of the customer, Process management, Customer advocacy, Social Psychology, Service-orientation, Context (language use), Business, Service provider, Business model
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9506ffc9fd5ab21892614a1f747d9e03
https://doi.org/10.15358/0344-1369-2016-1-5 -
3
المؤلفون: Manfred Bruhn, Karsten Hadwich
المصدر: Service Value als Werttreiber
مصطلحات موضوعية: Service (business), Value (economics), Operations management, Business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::eacca38e336e66edd2986103831946c3
https://doi.org/10.1007/978-3-658-02140-5 -
4
المؤلفون: Manfred Bruhn, Dominik Georgi
المصدر: Journal of Professional Services Marketing. 21:105-124
مصطلحات موضوعية: Service (business), Service quality, Service product management, business.industry, Service design, Business, Management and Accounting (miscellaneous), Service level objective, Service level requirement, Service guarantee, Marketing, Service provider, business
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5
المؤلفون: Dominik Georgi, Manfred Bruhn
المصدر: Service Quality and Management ISBN: 9783824467808
مصطلحات موضوعية: Service (business), Service quality, Customer retention, Customer advocacy, Quality management, business.industry, media_common.quotation_subject, Customer satisfaction, Quality (business), Customer relationship management, Marketing, business, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::29576f342c63cac19987e0d69987cb32
https://doi.org/10.1007/978-3-322-90981-7_11