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المؤلفون: John M. Rudd, Gordon E. Greenley, Peter S.H. Leeflang, Ian Combe
المساهمون: Research Programme Marketing
المصدر: European Journal of Marketing, 46(10), 1320-1339. Emerald Group Publishing Limited
مصطلحات موضوعية: Strategic options, INFORMATION, Strategic alignment, COMPETITIVE ADVANTAGE, REAL OPTIONS, Belief systems, Profit impact of marketing strategy, Cognitive content, MAPS, Strategic control, Marketing, PERSPECTIVE, Management strategy, Competitive differentiation, Strategic financial management, Strategic planning, Flexibility (engineering), INVESTMENTS, Strategic thinking, ORGANIZATIONAL CAPABILITIES, Spatially distributed retail firms, MARKET ORIENTATION, PERFORMANCE, Strategic design, Strategic flexibility, Business, SENSEMAKING, Retailing
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2
المصدر: Journal of Strategic Marketing. 12:163-182
مصطلحات موضوعية: Marketing, Strategic planning, Orientation (mental), Strategy and Management, Stakeholder, Multiple stakeholder, Stakeholder analysis, Business, Stakeholder group, Competitive advantage, Stakeholder theory
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المؤلفون: Ian Lings, Gordon E. Greenley, John M. Rudd, Amanda Beatson
مصطلحات موضوعية: Strategic planning, Flexibility (engineering), Marketing, Process management, Empirical research, Simultaneous equations, Strategic control, Economics, Criticism, Adaptation (computer science), Structural equation modeling
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::58fa3d28eaa59245e89206074ee5f99b
https://hdl.handle.net/10453/10185 -
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المؤلفون: Neil Gareth Shepherd, John M. Rudd
المصدر: Academy of Management Proceedings. 2012:11633
مصطلحات موضوعية: Strategic planning, Knowledge management, Strategic thinking, Management science, Strategic alignment, business.industry, General Medicine, Profit impact of marketing strategy, Strategic Choice Theory, Empirical research, Strategic control, Dynamism, Psychology, business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5b564c067487eed3e02dae58a5b1a52e
https://doi.org/10.5465/ambpp.2012.11633abstract