المؤلفون: Vedder, Richard G., Vanecek, Michael T., Guynes, C. Stephen, Cappel, James J.
المصدر: Communications of the ACM; Aug1999, Vol. 42 Issue 8, p108-116, 9p
مصطلحات موضوعية: BUSINESS intelligence, COMPETITIVE advantage in business, COMPUTER industry, INFORMATION storage & retrieval systems, STRATEGIC planning, SUPPLIERS, CONSUMERS