المؤلفون: V. V. Godin, A. E. Terekhova

المصدر: E-Management, Vol 2, Iss 3, Pp 13-21 (2019)

مصطلحات موضوعية: digital technologies, Digital marketing, digital advertising, TK7800-8360, business.industry, Computer science, Display advertising, Contextual advertising, Advertising, Online advertising, Personalization, Interactivity, Landing page, T58.6-58.62, internet marketing, digital marketing, The Internet, Management information systems, Electronics, business, internet advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::721b4227505f4c9c8ed9af0782e4ba55
https://e-management.guu.ru/jour/article/view/39

المؤلفون: Alessio Cozzolino, Leonardo Corbo, Paolo Aversa

المساهمون: Cozzolino, Alessio, Corbo, Leonardo, Aversa, Paolo, Veritati - Repositório Institucional da Universidade Católica Portuguesa

المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

مصطلحات موضوعية: Marketing, Digital platforms Ecosystem Competition Cooperation Incumbents Business models, Competition, Process (engineering), business.industry, 05 social sciences, Digital platforms, Coopetition, Incumbents, Business models, Competition (economics), Cooperation, Market segmentation, 0502 economics and business, HD28, 050211 marketing, The Internet, Ecosystem, business, Adaptation (computer science), 050203 business & management, Industrial organization, Digital advertising

وصف الملف: ELETTRONICO; application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::920b49b5802c34c6b12c1a0f7205ef4a

المؤلفون: Ana Reyes-Menendez, Pedro R. Palos-Sanchez, Enrique Rus-Arias

المساهمون: Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones

المصدر: idUS: Depósito de Investigación de la Universidad de Sevilla
Universidad de Sevilla (US)
Informatics
Volume 8
Issue 1
idUS. Depósito de Investigación de la Universidad de Sevilla
instname
Informatics, Vol 8, Iss 5, p 5 (2021)

مصطلحات موضوعية: Computer Networks and Communications, media_common.quotation_subject, Programmatic advertising, privacy, anti-blocker, 0502 economics and business, Digital advertising, programmatic advertising, blocker, Inverse correlation, media_common, Anti-blocker, lcsh:T58.5-58.64, digital advertising, lcsh:Information technology, business.industry, Communication, 05 social sciences, Advertising, Online advertising, Human-Computer Interaction, Blocker, Feeling, Privacy, Key (cryptography), Marital status, 050211 marketing, The Internet, business, Mass audience, 050203 business & management

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b292a6b306ccd84b105045477f933744
https://doi.org/10.3390/informatics8010005

المؤلفون: Alfredo Pérez-Rueda, Daniel Belanche, Carlos Flavián

المصدر: European Advertising Academy ISBN: 9783658248772

مصطلحات موضوعية: business.industry, The Internet, Advertising, business, Investment (macroeconomics), ComputingMilieux_MISCELLANEOUS, Digital advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7e1abe947a776c6eb9087d0ad80e0c6f
https://doi.org/10.1007/978-3-658-24878-9_10

المؤلفون: Tarik Emre Yildirim, Asli Cazorla Milla

المصدر: Smart Technologies and Innovation for a Sustainable Future ISBN: 9783030016586

مصطلحات موضوعية: Persuasion, Digital marketing, business.industry, media_common.quotation_subject, Control (management), Social change, The Internet, Advertising, Social media, business, Online advertising, Digital advertising, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::984fec74fcbfecfbaa212854bf7c2295
https://doi.org/10.1007/978-3-030-01659-3_3

المؤلفون: Steve Tadelis

المصدر: Science. 371:243-243

مصطلحات موضوعية: Multidisciplinary, business.industry, Bubble, 05 social sciences, Collapse (topology), Advertising, General motors, 0502 economics and business, Value (economics), 050211 marketing, The Internet, business, 050205 econometrics, Digital advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2c79a1df3063e86a8d29b4c0153b298d
https://doi.org/10.1126/science.abe8306

المؤلفون: Mohamed Najib El-Sarayrah, Mohammad Ahmad Al-Bdour

المصدر: Journal of Arts and Social Sciences [JASS]. 10:29

مصطلحات موضوعية: Survey methodology, business.industry, Advertising, The Internet, Sample (statistics), Descriptive research, business, Clothing, Psychology, Recreation, Purchasing, Digital advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ea1b3571508f39591f906db00a67e99c
https://doi.org/10.24200/jass.vol10iss3pp29-42

المؤلفون: Stéphanie Herault, Amélie Clauzel, Madeleine Besson

المساهمون: Université d'Évry-Val-d'Essonne (UEVE), Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) (LITEM), Université d'Évry-Val-d'Essonne (UEVE)-Institut Mines-Télécom Business School (IMT-BS), Institut Mines-Télécom [Paris] (IMT)-Institut Mines-Télécom [Paris] (IMT), Pôle de recherche interdisciplinaire en sciences du management (PRISM Sorbonne), Université Paris 1 Panthéon-Sorbonne (UP1), Département Management, Marketing et Stratégie (MMS), Télécom Ecole de Management (TEM)-Institut Mines-Télécom [Paris] (IMT)-Institut Mines-Télécom Business School (IMT-BS), Institut Mines-Télécom [Paris] (IMT), LITEM-NPR, Département Management, Marketing et Stratégie (IMT-BS - MMS), Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne (UP1 EMS), Institut Mines-Télécom Business School (IMT-BS), Institut Mines-Télécom [Paris] (IMT)-Institut Mines-Télécom [Paris] (IMT)-Université d'Évry-Val-d'Essonne (UEVE), Pôle de recherche interdisciplinaire en sciences du management (PRISM), Télécom SudParis & Institut Mines-Télécom Business School, Médiathèque

المصدر: Management & Data Science
Management & Data Science, Management & Data Science, 2018, 2 (2), pp.9-17
HAL
Management & Data Science, 2018, 2 (2), pp.9-17
Management & Data Science, 2018

مصطلحات موضوعية: Intrusiveness, business.industry, 05 social sciences, Internet privacy, Control (management), Resistance, Context (language use), Resistance (psychoanalysis), 050105 experimental psychology, [SHS]Humanities and Social Sciences, Mobile advertising, Advertising, 0502 economics and business, Control, Data Protection Act 1998, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, 0501 psychology and cognitive sciences, The Internet, Business, [SHS.GESTION] Humanities and Social Sciences/Business administration, Digital advertising, Qualitative research

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::794ebe41b5258864b9d64524a0c45294
https://hal.archives-ouvertes.fr/hal-01787877

المؤلفون: Sudong Chung

المصدر: SIGIR

مصطلحات موضوعية: World Wide Web, Digital marketing, business.industry, Computer science, Big data, The Internet, Advertising, business, Online advertising, ComputingMilieux_MISCELLANEOUS, Profit (economics), Digital advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4cc4285a30fdb4e6220a6bf3e3d75968
https://doi.org/10.1145/3077136.3096465

المؤلفون: Lucia Madleňáková, Radovan Madleňák

المصدر: Transport and Telecommunication, Vol 15, Iss 3, Pp 215-226 (2014)

مصطلحات موضوعية: calculation, business.industry, roi, General Engineering, Advertising, K4011-4343, Transportation and communication, Computer Science Applications, digital signage, marketing digital media, Public transport, The Internet, Business, Marketing, Digital signage, transport system, Consumer behaviour, Transport system, Digital advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15885332ae6c3bd1867c7f4cf2eccfeb
https://doaj.org/article/2be7a1ee8f044ebc94b8f2bbe0501ba0