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1دورية أكاديمية
المؤلفون: Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma
المصدر: Marketing Intelligence & Planning, 2016, Vol. 34, Issue 1, pp. 117-136.
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المؤلفون: Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma
المصدر: Marketing Intelligence & Planning. 34:117-136
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Reference price, Altruism, Structural equation modeling, Microeconomics, Willingness to pay, 0502 economics and business, Economics, Price setting, 050211 marketing, Consciousness, 050203 business & management, Social desirability, media_common
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المؤلفون: Rajat Roy, Fazlul K. Rabbanee
المصدر: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ISBN: 9783319241821
مصطلحات موضوعية: Willingness to pay, media_common.quotation_subject, Reference price, Product involvement, Context (language use), Product (category theory), Business, Marketing, Moderation, Altruism, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5f3aec1c2bfdf2bee95231e8aa9c0832
https://doi.org/10.1007/978-3-319-24184-5_216