Alternate Title: Response of the Public Relations Campaigns to Digital Transformation from a Strategic Communication Perspective. (English)

المؤلفون: غادة سيف ثابت سيف

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct2022, Issue 41, p217-14, 34p

مصطلحات موضوعية: DIGITAL transformation, STRATEGIC communication, DIGITAL technology, SOCIAL acceptance, CUSTOMER relations

مصطلحات جغرافية: EGYPT

Alternate Title: Use of Public Relations to Face book in the Reputation Management of Private Educational Institutions. (English)

المؤلفون: رشا عبد الحكيم عا

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2021, Issue 32, p71-124, 54p

مصطلحات موضوعية: PRIVATE schools, PUBLIC relations, PUBLIC communication, COMMUNICATION planning, COMMUNICATION strategies, DIGITAL technology, MEDICAL communication

مصطلحات جغرافية: EGYPT

الشركة/الكيان: META Platforms Inc.

Alternate Title: Practitioners' Evaluations of the P.R. Learning Outcomes According to the Labour Market Needs. (English)

المؤلفون: إيناس السعيد إبر

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jun2022, Issue 39, Following p227-259, 35p

مصطلحات موضوعية: PUBLIC relations firms, PUBLIC relations personnel, LABOR market, PUBLIC relations, UNIVERSITIES & colleges

مصطلحات جغرافية: EGYPT

Alternate Title: إستراتيجية الحوار في ممارسة العلاقات العامة: دراسة مقارنة بين المنظمات الحكومية البحرينية والمصرية. (Arabic)

المؤلفون: Abdulsadek, Abdulsadek H.

المصدر: Journal of the Gulf & Arabian Peninsula Studies; 2021, Vol. 47 Issue 181, p15-57, 43p

مصطلحات موضوعية: PUBLIC relations

مصطلحات جغرافية: BAHRAIN, EGYPT

Alternate Title: Communication Strategies of Government Institution Messages on Social Networking Site Twitter: An Analytical Study. (English)

المؤلفون: ولاء يحيي مصطف ى

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2021, Issue 32, p141-190, 50p

مصطلحات موضوعية: ONLINE social networks, PUBLIC institutions, COMPUTER software industry, COMMUNICATION patterns, COMPUTER software development

مصطلحات جغرافية: EGYPT

الشركة/الكيان: UNITED Nations

Alternate Title: Trends of International Press Media on Social Networking Sites towards Development Initiatives in the Kingdom of Saudi Arabia and Egypt: A Comparative Study. (English)

المؤلفون: رزق سعد عبد المعط

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct2023, Issue 47, p23-43, 22p

مصطلحات موضوعية: ONLINE social networks, PUBLIC health officers, SOCIAL cohesion, SARS-CoV-2, PUBLIC health education, CRISIS management

مصطلحات جغرافية: EGYPT, SAUDI Arabia

Alternate Title: Sensory Marketing Strategies and Personal Selling in Egyptian Organizations. (English)

المؤلفون: مي محمود عبد اللط

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct-Dec2020, Issue 30, p331-391, 60p

مصطلحات موضوعية: CONSUMER behavior, MARKETING effectiveness, CORPORATE culture, MARKETING strategy, ORGANIZATIONAL identification, ORGANIZATIONAL learning, INFLUENCE

مصطلحات جغرافية: EGYPT

Alternate Title: News Agencies Journalists' Attitudes towards the Reality and Prospective of Employing Artificial Intelligence Techniques: A case Study of MENA in the Context of Interactive Technology Acceptance Model. (English)

المؤلفون: أحمد حسن السمان

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jul-Sep2022, Issue 40, p275-317, 44p

مصطلحات موضوعية: TECHNOLOGICAL innovations, TECHNOLOGY Acceptance Model, RIGHT of privacy, ARTIFICIAL intelligence, PROPERTY rights, ADOPTED children

مصطلحات جغرافية: MIDDLE East, EGYPT

المؤلفون: أحمد عبد الحميد حسين صالح

المصدر: Scientific Journal of Library, Archives & Information (SJLAI); Apr2024, Vol. 6 Issue 18, p6-68, 63p

مصطلحات موضوعية: CLIMATE change, PUBLIC libraries, INTERNATIONAL obligations, ATMOSPHERIC pressure, HUMIDITY

مصطلحات جغرافية: EGYPT

Alternate Title: Media Coverage of the Israeli Aggression on Gaza via Social Media Platforms for Electronic Newspapers and its Relationship to Social Fear and Future Anxiety among the Egyptian Public: A Field Analytical Study. (English)

المؤلفون: هناء محمد عبد المقصود عون

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2024, Issue 50, p151-211, 62p

مصطلحات موضوعية: ISRAEL-Hamas War, 2023-, SOCIAL media, ELECTRONIC newspapers

مصطلحات جغرافية: GAZA Strip, ISRAEL, EGYPT