المؤلفون: Gupta, Shikha, Mishra, Atul

المصدر: Multimedia Tools & Applications; Mar2023, Vol. 82 Issue 8, p12043-12064, 22p

مصطلحات موضوعية: INTERNET advertising, ADVERTISERS, ALGORITHMS, KEYWORD searching, ADVERTISING, SEARCH engines

المؤلفون: Lee, Heejun, Cho, Chang‐Hoan

المصدر: Journal of Consumer Behaviour; Mar/Apr2023, Vol. 22 Issue 2, p300-313, 14p

مصطلحات موضوعية: CONSUMER behavior, CONSUMER psychology, MARKETING literature, BRAND name products, INTERNET marketing, ADVERTISERS

المؤلفون: Feng, Zhichao, Dawande, Milind, Janakiraman, Ganesh, Qi, Anyan

المصدر: Management Science; Mar2023, Vol. 69 Issue 3, p1536-1554, 19p

مصطلحات موضوعية: MACHINE learning, REAL-time bidding (Internet advertising), BIDDERS, ADVERTISERS, BIDS, ADVERTISING campaigns, BID price, MOBILE learning

المؤلفون: Ghoshal, Abhijeet, Mookerjee, Radha, Sun, Zhen

المصدر: Production & Operations Management; Feb2023, Vol. 32 Issue 2, p618-636, 19p

مصطلحات موضوعية: MANAGEMENT contracts, CONTRACT management, REAL-time bidding (Internet advertising), ADVERTISERS, PROFIT maximization, CONTRACTS, ADVERTISING management

المؤلفون: Dayanik, Savas, Sezer, Semih O.

المصدر: Mathematical Methods of Operations Research; Feb2023, Vol. 97 Issue 1, p25-56, 32p

مصطلحات موضوعية: BIDS, BIDDING strategies, ADVERTISERS, ADVERTISING, BUDGET

المؤلفون: Kreicbergs, Toms, Ščeulovs, Deniss

المصدر: Trends: Economics & Management / Trendy: Ekonomiky a Managementu; 2023, Vol. 17 Issue 41, p21-35, 19p

مصطلحات موضوعية: ADVERTISERS, CONSUMER preferences, YOUNG consumers, MASCULINITY, GENERATION Z, GENERATION Z consumers, SOCIAL constructionism, LIKES & dislikes

Alternate Title: The Advertising Planning of the Online Press: Digital Natives vs. Traditional. (English)

المؤلفون: Martín García, Noemí, Ortega Fernández, Eglée, Arranz Rodríguez, Inés

المصدر: Estudios sobre el Mensaje Periodistico; ene-mar2023, Vol. 29 Issue 1, p143-154, 12p

مصطلحات موضوعية: ADVERTISING media planning, ADVERTISING campaigns, INTERNET advertising, ADVERTISING, ADVERTISERS

المؤلفون: Salminen, Joni, Jansen, Bernard J., Mustak, Mekhail

المصدر: International Journal of Electronic Commerce; 2023, Vol. 27 Issue 1, p3-35, 33p, 1 Diagram, 14 Charts, 4 Graphs

مصطلحات موضوعية: AGENT (Philosophy), ADVERTISERS, INTERNET advertising, ADVERTISING agencies, ADVERTISING

الشركة/الكيان: GOOGLE Inc.

Alternate Title: Back to the Top Advertisers by Kantar Media. (English)

المؤلفون: WYBO, GILLES

المصدر: Stratégies; 4/4/2024, Issue 2214, p28-29, 2p

مصطلحات موضوعية: ADVERTISERS, INVESTMENTS

الشركة/الكيان: KANTAR Media (Company), CONFORAMA (Company), CARREFOUR SA

المؤلفون: EVANS, SARAH

المصدر: Business Spotlight; 2024, Issue 4, p14-15, 2p

مصطلحات موضوعية: CONSUMER behavior, ADVERTISERS, ADVERTISING executives, BUSINESSPEOPLE

الشركة/الكيان: UNIVERSITY of Johannesburg