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المؤلفون: Harold H. Kassarjian, Lee G. Cooper, Masao Nakanishi
المصدر: Journal of Consumer Research, vol 1, iss 2
Nakanishi, M; Cooper, LG; & Kassarjian, HH. (2017). Voting for a Political Candidate under Conditions of Minimal Information.. Journal of Consumer Research, 1(2), 36-43. UCLA: Retrieved from: http://www.escholarship.org/uc/item/7q86h19t
Nakanishi, M; Cooper, LG; & Kassarjian, HH. (2018). Voting for a Political Candidate under Conditions of Minimal Information.. Journal of Consumer Research, 1(2), 36-43. UCLA: Retrieved from: http://www.escholarship.org/uc/item/2sr9d0qxمصطلحات موضوعية: Marketing, Economics and Econometrics, Focus (computing), Computer science, media_common.quotation_subject, Field (computer science), Tourism, Microeconomics, Politics, Arts and Humanities (miscellaneous), Anthropology, Voting, Voting behavior, Psychology, Business and International Management, Market share, Selection (genetic algorithm), Consumer behaviour, media_common
الوصف: Until very recently, the major focus of research in the field of consumer behavior has been on the selection of products, brands and decision choices primarily in the sphere of marketing. The purpose of this paper was to modify a model developed to measure market share to account for the variables that enter into the selection of a political candidate and predict voting behavior.
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55170b334cba60e62daf92d8e22b2126
https://escholarship.org/uc/item/2sr9d0qx -
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المؤلفون: Ronald C. Goodstein, Harold H. Kassarjian
المصدر: The SAGE Handbook of Marketing Theory
مصطلحات موضوعية: Advertising, Consumer research, Sociology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::fe299cf5986eec9960e4010975127c7e
https://doi.org/10.4135/9781446222454.n4 -
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المؤلفون: Harold H. Kassarjian
المصدر: International Series in Quantitative Marketing ISBN: 9789401046152
مصطلحات موضوعية: Advertising research, business.industry, History of marketing, Field (Bourdieu), Political science, World War II, Social science, Public relations, business, Marketing strategy, Traditional economy, Marketing science, Consumer behaviour
الوصف: I want to describe the research traditions and the historical roots of the field of consumer behavior and to touch upon selected aspects of the history of marketing in the last half century. My focus will be on the European roots of American consumer behavior as a field of inquiry, not the American roots of European consumer research nor the European roots of European consumer research. My beginning point is somewhere in the 1930s. Prior to World War II, marketing professors were trained in traditional economics rather than marketing science, consumer behavior, and marketing strategy. Good research might consist of a case history or perhaps a detailed interview with a couple of middlemen from which an article would emerge on the functions fulfilled by, say, rack jobbers or wholesalers. Consumer behavior, a term that had not yet emerged, consisted of Marshall’s utility theory [1920]. Research often consisted of some economic theorizing, perhaps analyses of secondary data, and at times, naive attempts at experimentation and surveys. That situation was soon to change.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::fe6e207370bb71fcb78ba010a79ea616
https://doi.org/10.1007/978-94-011-1402-8_8 -
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المصدر: Journal of Marketing. 56:128
مصطلحات موضوعية: Marketing, Business and International Management
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Marketing. 53:123-126
مصطلحات موضوعية: Marketing, Sociology, Business and International Management, Epistemology
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المؤلفون: Waltraud M. Kassarjian, Harold H. Kassarjian
المصدر: Journal of Consumer Policy. 11:269-285
مصطلحات موضوعية: Economics and Econometrics, Content analysis, Skin Lotions, media_common.quotation_subject, Commercial law, Business, Management and Accounting (miscellaneous), Quality (business), Advertising, Business, Marketing, Causality, media_common
الوصف: This paper reports the results of a formal content analysis of claims made in advertisements found in 16 consumer magazines for four product categories — antiperspirants, skin lotions, prepared foods, and pet foods — before (1970), during (1976), and after (1984) the spurt of regulatory activity in the US. The results suggest that significant changes were evident in types of claims made and the manner in which advertising claims were presented. If causality can be claimed, one can conclude that the regulatory program was moderately successful. In 1976 consumers were provided less information, but it was of better quality than in 1970. However by 1984 the various trends seem to suggest that advertisers are returning to their pre-regulation ways.
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Advertising. 3:10-15
مصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, Advertising, Small business, Field (computer science), Advertising research, State (polity), Learning theory, Attitude change, Business, Business and International Management, Monopoly, Consumer behaviour, media_common
الوصف: This paper reviews several concepts gleaned from research on learning as studied both by psychologists and consumer researchers. Several applications of learning theory, attitude change, and image formation are then applied to the field of advertising, not from the usual view of the advertiser but rather from the view of corrective advertising. Further it presents an overview of studies in corrective and counter advertising and attempts to assess the state of the art. Portions of this paper were presented before the Subcommittee on Monopoly. Committee on Small Business, United States Senate, June 6, 1973.
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Consumer Research. 4(1):8-18
مصطلحات موضوعية: Marketing, Economics and Econometrics, Documentary evidence, Arts and Humanities (miscellaneous), Content analysis, Anthropology, Consumer research, Advertising, Sociology, Business and International Management, Consumer behaviour, Historical record, Exposition (narrative)
الوصف: The use of documentary evidence such as historical records, novels, existing advertisements, and photographs has been little used in consumer research. This paper presents an exposition of content analysis methodology and, tangentially, reviews the existing studies in consumer behavior using this rich approach.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a31810d4d8ddadf935ddffa055a60570
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المؤلفون: Harold H. Kassarjian
المصدر: Journal of Marketing Research. 2:146-153
مصطلحات موضوعية: Marketing, Typology, Economics and Econometrics, Social character, 05 social sciences, 050105 experimental psychology, Preference, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Social psychology, Consumer behaviour, Differential (mathematics)
الوصف: The basic hypothesis of this study is that a meaningful typology of consumer behavior may be segmented along the lines of social character delineated by David Riesman. Under experimental conditions inner- and other-directed subjects indicated a differential preference for specially created advertisements developed to appeal to these two character types. Further, the study analyzed differential exposure to mass media and differential preference for mass media content.
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المؤلفون: Harold H. Kassarjian, Richard N. Farmer
المصدر: California Management Review. 6:61-68
مصطلحات موضوعية: Market economy, Economy, Strategy and Management, Economics, Futures contract
الوصف: Present licensing techniques have already restricted Americans9 right to compete as they wish. If current trends continue, young people considering their futures will find themselves excluded from many potentially profitable occupations and businesses.
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